For the four of you who aren’t aware, The Dark Knight is a pretty big deal for a multitude of reasons:
- It was the first movie to film large chunks of the film with IMAX cameras.
- It debuted on the largest number of screens in cinematic history (4,366).
- It also debuted on the largest number of IMAX screens (94) and broke IMAX debut records ($6.2 million).
- It beat the record of most money made from Friday midnight shows ($18.5 million).
- It holds the record for the best opening day/single day ($66.4 million).
- It made a record-shattering $155.3 million its opening weekend.
- It has a 94% Rotten Tomatoes ranking.
- Fandango reported that 64% of the people who have seen The Dark Knight plan on seeing it again in the theater (I’ve seen it twice).
- And, of course, the film marked what could be Heath Ledger’s final performance, which is so engrossing that there is buzz that he could be the seventh person in history to receive a posthumous Oscar acting nomination (and if he were to win, he’d be the second person to win after death).
Whew! That’s a lot of stats I just threw at you. Sorry about that. I just wanted to convey the magnitude of this film’s success. You can argue that plenty of other films have made lots of money, but many of these movies are specifically targeted (e.g., big budget action flicks that skew overwhelmingly male), overly stylized/injected with CG, or just not very good (making money but disappointing movie critics). But how many times do you see a film that’s critically acclaimed make serious bank at the box office, have strong holding power, appeals to various demographics and both genders, and generate substantial awards buzz?
Not very often, which is why when you do have the fortune of catching lightning in a bottle, you better figure out the reason behind its success. I think The Dark Knight had a lot of things going for it, and these positives are all things that can be translated over to your site’s content and marketing strategies.