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Giving Your Site a Social Life

The world of online business communication has introduced two industry-changing elements for small business: more customers and more competitors. Circa 1999, you were ahead of the competition by simply having a Web site to preview your service or products. By 2004, Web transactions were the norm, and convenience was the king. Both those previous core competencies have become expected norms, with social interaction, immediate consumer feedback, and a live and evolving social network and Web presence the new differentiators for cutting-edge online small business best practices.

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