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Google Analytics: The Cool Tool

So, you have set up your website (or blog), have put together a wonderful product to sell, and have devised a careful strategy to drive tons of traffic to the site/blog. Now, you are waiting for the cash registers to ring.

Is that the end of your efforts? Well, not likely!

Like every good marketer, you will want to monitor the performance of your marketing efforts. For a marketer using the internet, it boils down to tracking the trends regarding traffic to your website/blog. In essence, you will need to answer the following questions:

  • Locations of your visitors (Geographical Data)
  • Source of traffic (Whether from SEs, PPC advertising, display advertisements or E-mail marketing campaigns)
  • Keywords used to get to your site
  • Absolute number of visitors, and how they behave once they reach your site
  • Other miscellaneous information ( e.g., browsers used )

Of the variety of tools available for this purpose, Google Analytics is arguably the most popular and the simplest to use. Most site owners use some form of tracking for visitors. Google Analytics is unique in two respects. First, it is geared towards use as a tool for marketers, rather than a tool for webmasters. Secondly, it provides the trends regarding the traffic on your site, rather than data for individual visitors.

So, how does Google Analytics help you, an internet marketer, in your efforts? Well, it simply answers the above mentioned critical questions regarding your website. Subscribing to Google Analytics is easy, similar to opening an Adsense account. You are provided with a snippet of code which you need to incorporate into each and every page of your website. Once it is updated, Google Analytics provides simple and easy to decipher graphics on your dashboard. The data relates to—

  • Total number of visits
  • No of Page Views
  • Page views per visit
  • Bounce Rate
  • Average time on site
  • New visitors
  • Traffic Sources Overview, and
  • Keywords Report Screen

Needless to say, the statistics are absolutely critical to any marketing effort. It will help you to determine which of your campaigns is performing the best, which parts of your site need reworking, which ads are working the best, and whether you are getting the desired ROI on your marketing efforts.

All these cool features at an affordable prize: $ 0 (Oh yes, it’s FREE!). So what are you waiting for? Go ahead, and use Google Analytics to provide the much needed teeth to your internet marketing efforts.

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