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Google and the Real Search for Meaning on the Web

In a series of blog posts, Google has been explaining how its search engine works. It has a lot of technology that is meant to understand what users and Web pages actually mean, undercutting the idea that start-ups using “semantic search” technology will be able to build search engines that are “Google-killers”.

Semantic search is based on the idea that if you can build technology that better understands what a user is really looking for and what a Web page is really about, you can find the page most users want faster. Semantic technology has great promise to improve search, and it offers to provide gainful employment to scores of linguists who have been toiling unappreciated in the world’s universities.

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