An alternative title for this would be “Tom’s headsmacking linkbuilding tip #1″ but I’m not sure this will be a whole series so I’m going to play it safe with a title which doesn’t force me to come up with these ideas on a regular basis. I know, I’m lazy. Bite me!
Talking of being lazy – I’m always looking for ways to jumpstart linkbuilding campaigns and cut corners and if my knowledge of the human race is accurate then the rest of you are too. This is backed up by Rand’s recent post on which parts of SEO everyone finds hardest. The vast majority of you said external link acquisition is the hardest for you.
That’s why today I’m presenting a get-rich-quick linkbuilding tactic which actually works across virtually any niche. Sounds too good to be true right? Well it’s not. Here’s how it’s done. Oh, and by the way it’s 100% whitehat
The basic principle is this:
Find pages or sites which used to offer a service and no longer do
As soon as I had this idea I did a Google search for no longer available and I spotted ranking 4th the BBC Antiques page which is the pagerank 6 antiques page on the BBC site….. WHICH NO LONGER OFFERS ANY ANTIQUES CONTENT. When I saw this page I knew instantly that this idea was going to be killer and would find me a LOT of quality links.