Locals Only - A Column From Search Engine Land

If you're looking for a quick improvement in your local business site's rankings and don't have a lot of time, you can't go wrong with making some simple improvements to your homepage title tag. The text within the title tags is one of the top signals used by Google, Yahoo! and other search engines to decide what keywords are relevant to a page, and it's also one of the most frequently neglected parts of a site design. If you have a good title tag, you can rank at the top of the search results for users seeking your business — and a bad title can leave you in the dark.

Below are a few details on how to make better titles and get your pages to rank higher.

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Forming Good Title Tags for Local Businesses

If you’re looking for a quick improvement in your local business site’s rankings and don’t have a lot of time, you can’t go wrong with making some simple improvements to your homepage title tag. The text within the title tags is one of the top signals used by Google, Yahoo! and other search engines to decide what keywords are relevant to a page, and it’s also one of the most frequently neglected parts of a site design. If you have a good title tag, you can rank at the top of the search results for users seeking your business — and a bad title can leave you in the dark.

Below are a few details on how to make better titles and get your pages to rank higher.

Steve Espinosa also recently highlighted titles as a top factor for enabling sites to appear in the Google OneBox and Yahoo! Shortcut for local searches. As he states, using keywords in the title tag is very important. But, how should you choose the words you use and how should you assemble them for best effect?

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