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Google Tries Milking Mobile YouTube for Ad Money


Search engine giant Google has begun testing video ads on its mobile version of YouTube in the U.S. and Japan. The move is an attempt by the Mountain View, Calif.-based search engine to monetize YouTube’s video ad potential. Google bought YouTube for $1.65 billion in October 2006. The move is typical for Google, reflecting its penchant for experimentation, said Laura Martin, an analyst with Soleil Media Metrics. “They’re being aggressive because they’re looking for the killer app for video ads. They’re just trying a lot of different things.”

A YouTube Experiment

The announcement came from Christine Tsai, a YouTube product marketing manager, via an official blog, one of the many ways Google releases company news to the public.

“You may have noticed that we started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan,” Tsai wrote. “This is our first step in testing mobile advertising for YouTube — it will give you a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising. Our test advertisers will also have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube every day on their phones.”

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