Search Engine Optimization (SEO) is great for attracting the right visitors to your website. However, without keeping new arrivals either entertained, informed or satisfied, it won’t really matter how visitors found you if they have the impulse to click the back button before your content overwhelms their curiosity.
It is a simple fact that all traffic is not created equal and it is the synergy between the searcher and the searched that determines if you get the thumbs up (in reference to user engagement) or fail to impress your target audience as they slip away (often times never to return again).
There is a remedy however, which involves developing topical relevance with fresh content and cross-linking it with other useful pages (much like Wikipedia). As each page gains a foothold in search engines, this reciprocates back to the homepage and the homepage then redistributes even more relevance throughout the rest of the site. The more pages that appear for a given topic, the stronger relevance score your website has for that topic.
#1 Staying On Topic
Continuity is important for establishing the theme of your site – Aside from inbound links from other sites, design and usability, reputation is important. Based on its reputation (such as referrals from other sites, RSS subscribers, editorial links from trusted sources or word or mouth) each page has the potential to set off a chain reaction and virally spark interest to funnel traffic to your pages.
If your website or blog is not focused however, you will be sending conflicting signals to search engines, who if left to their own demise could devalue intentional areas of interest.
By staying on topic and maintaining a regular posting schedule, your website will benefit as this behavior is one method to fast-track website authority (which is the ultimate SEO goal).
#2 Create Compelling Click-Worthy Headlines
Does your headline make you want to click and read more? - To increase click thru rates in search engines use an appropriate headline – Your page can rank or tank based on this vital piece of information. Not only is your headline your first line of offense in acquiring an “exact match” position in the SERPs (search engine result pages), it also is your ticket to grabbing and maintaining the readers attention right from the start (which will determine the effectiveness of the content that follows).