Posted by randfish
Rare is the month that goes by when the spectre of the none-too-solid argument for hoarding link PageRank and link juice doesn’t rear its ugly head. And since I’ve just spent the last 5 hours on Q+A duty (as our beloved Q+A manager, Jane, is on vacation), and in need of a short punchy post, I’ll make this brief.
Arguments against linking out to other sites:
- If the original PageRank formula holds true, and no other algorithmic elements are in place to benefit sites and pages that link out, you could be costing yourself a small fraction of potential link juice.
- Visitors might click those links and never come back to your site.