And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).
Archive for August 2008
5 Senate Campaign Websites That Could Use a Little Design Help
As a required companion piece to this post, I have grudgingly crafted a review of the 5 sites that are on the lower end of the design scale. Some of these campaigns have no budget, and others are just a few years behind the times. Some others are just lazy. Although none require any real [...]
Redirects: Good, Bad & Conditional
Whenever you make changes to a web site, one of the most important considerations should be how to use “redirects” to alert the search engine to your changes, to avoid having a negative impact on your search rankings. Whether you’re moving pages around, switching CMS platforms, or just wanting to avoid duplicate content and PageRank dilution, you’ll want to employ redirects so as not to squander any link juice (PageRank) that your site has acquired. There are multiple ways of redirecting, and it’s important you get it right if you want the SEO benefit without risk of falling outside search engine guidelines (such as is the case with “conditional redirects”).
The Adwords Quirk That Can Ruin Reports
Pay Per Click (PPC) advertising is marketed as the best possible way of measuring your return on investment , you cannot question this. Where else can you see exactly where people have come from how much they paid to get there and what they done (bought something , contacted you etc). They key to establishing [...]
SEO for Dummies (well, and Web Developers)
Sometime Search Engine Optimization (SEO) seems to have morphed into a mystical creature. Most people, even those who design and develop websites for a living, know they need it, but don’t know exactly what it is. They have been feed so much rheteric and sales speaches that they seem to have given up on SEO [...]
20 Best Simple and Inspirational CSS Web Designs
After looking through hundreds, maybe even thousands of websites, I’ve compiled the top 20 CSS websites for clean and simple design.
What do these designs have in common? They all have clean simple interfaces and remain uncluttered and easy to read. Many of the designs display a good deal of illustrion or photorealism, two of my [...]
