Microsoft announced Tuesday it is easing licensing restrictions for server applications. Companies will no longer be required to pay additional fees to move software within a server farm, the company said. The move is an attempt to remove barriers in order for its enterprise customers to develop more dynamic data centers and enterprise IT systems using virtualization software, according to the software maker.
Archive for August 2008
Don’t Forget to Link Out
Search engine optimization is more than just a series of techniques. It is a concept of continuity, which is why linking out (to other sites) matters equally if not more than who links to your website.
For the sake of relevance and to create the right continuity, you’ll need to create the appropriate signals to search [...]SHARETHIS.addEntry({ title: “Don’t Forget to Link Out”, url: “http://www.seodesignsolutions.com/blog/seo/outbound-linking-website-authority-and-hub-status/” });
Umbraco replacing DotNetNuke?
Well in my Case Yes – Umbraco is going to replace our current user of DotNetNuke on www.WebDatamation.com I am currently working on creating the templates in Umbraco for the newly designed website. Similar to Sitecore planning, I am having to build the structure of templates based on the homepage and inner page designs. I [...]
Goofy Web 2.0 sites that don’t really make sense
It’s not all wine and roses around here at Web 2.0 Watcher. Some of the sites I come across are just plain goofy. Maybe it’s just me – I’m not getting the point, or I don’t see the potential. Maybe the idea is sound but the implementation needs work. Maybe these sites are just not meant to exist.
Google Refuses to Penalize Me for Keyword Stuffing
Posted by Darren Slatten
What’s up, YOUmoz! Ok, enough small talk. I’ll get right to the point.
I have a 2-page website that I created for the sole purpose of having something to link to from my SEOmoz profile page. My site doesn’t really do anything or provide any useful information, but I use it to experiment on sometimes. Over the past 3 months, I’ve written several YOUmoz posts that include links to my site with the anchor text World’s Greatest SEO. I chose this phrase because it amuses me… plus it has virtually zero search traffic, and therefore, zero competition. In other words, simply using that phrase in my home page’s title tag was enough to get into Google’s top 10. After a couple of my YOUmoz posts linked to it, I easily grabbed the #1 spot in Google.
As you might have guessed, my incoming traffic immediately exploded off the charts and set a new record for bandwidth consumption.
Times were good. But then I got greedy. I added the phrase [worlds greatest seo] to my SEOmoz profile page in an attempt to also conquer the #2 spot in Google.
Unfortunately, my plan backfired as my SEOmoz profile took over the #1 spot and bumped my site to #2. I tried to undo the damage by removing the phrase from my profile page, but it didn’t work. Google still ranked it as #1, claiming that some keywords only appeared in links pointing to the page. So basically, my profile page has enough PageRank to outrank my own site, despite the fact that it didn’t even contain that phrase in the content anymore. In other words, this is what I was looking at:
My Site
- PR 0
- Exact phrase used in Title, Description, H1, and paragraph content.
- Exact match anchor text in links from several YOUmoz posts.
- Ranked #2
SEOmoz Profile
- PR 4
- Exact phrase not used anywhere on page. Only the words "SEO" and "greatest" appeared on page. "World’s" didn’t appear at all.
- Also had at least one exact match anchor text link from YOUmoz.
- Ranked #1
Now keep in mind that both these pages are mine and I love them both… but my SEOmoz profile is kinda like a stepchild to me, you know? I mean c’mon… I built my site from scratch, using nothing more than a text editor and Photoshop. And now my SEOmoz profile thinks it can just show up and take the #1 spot away from my baby? Ha… not on MY watch, you spoiled little brat!
Anyway… I did what any loving parent would do: I nurtured my own child’s success…by secretly beating my stepchild. How? By keyword-stuffing the living crap out of my SEOmoz profile! Everyone knows that stuffing a page with keywords is bad…so I decided I would TRY to get my profile page penalized for keyword stuffing so that my baby could rise to the top, where it belongs!
Well… the results are in, and I think they’re interesting. Basically, it didn’t work. My SEOmoz profile is still ranked #1, despite the fact that it has a ridiculously-high keyword density.
I’m not going to make any claims or assumptions about whether or not Google penalizes pages with unnatural keyword densities. My only point of writing this post is to share an interesting find. I’ll let everyone draw their own conclusions.
Gartner Tech Forecast: Cloudy and Getting Cloudier
In its latest report on information technology spending, Gartner projects a massive switch by companies to cloud computing.
Google Tries Milking Mobile YouTube for Ad Money
Search engine giant Google has begun testing video ads on its mobile version of YouTube in the U.S. and Japan. The move is an attempt by the Mountain View, Calif.-based search engine to monetize YouTube’s video ad potential. Google bought YouTube for $1.65 billion in October 2006.
