Link Week

Some client scenarios can be uncomfortable. Among them is when the client has worked especially hard to create a content area that they feel is linkworthy, and thus should attract links, but you, as the person who has to go get those links, aren't quite as enthusiastic about the potential for success.

The Scenario:
A client comes to you with content they are certain is worthy of links from certain class of web sites. Let's say the client has specifically asked for a quote for a link building project to target and obtain 25+ new inbound links from qualified and logical target .edu's to their new content which they designed specifically to be of value to college students.

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What If It Isn’t Linkworthy?

Some client scenarios can be uncomfortable. Among them is when the client has worked especially hard to create a content area that they feel is linkworthy, and thus should attract links, but you, as the person who has to go get those links, aren’t quite as enthusiastic about the potential for success.

The Scenario:
A client comes to you with content they are certain is worthy of links from certain class of web sites. Let’s say the client has specifically asked for a quote for a link building project to target and obtain 25+ new inbound links from qualified and logical target .edu’s to their new content which they designed specifically to be of value to college students.

As I looked at their new content, I agreed it was extremely well done. I agreed it was of absolute high value to college age students. I agreed that universities would certainly be logical targets for link seeking.

However, I did not agree that they would succeed in attracting new links, because even with great and targeted new content, the hoped-for university inbounds will be granted by sites based on many factors other than great and targeted content. As a fictitious example and to make my point, just because Trojan creates the College Student’s Guide to Responsible Sex, doesn’t mean university based health clinic web sites are going to link to that content, no matter how badly Trojan thinks they should.

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