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Where There’s a Web, There’s a Way: A Business Guide to Getting Social


Kathleen Gilroy, cofounder of Swift Media Networks in Boston, eats, lives and breathes Web 2.0. Not only is her latest business venture focused on Web 2.0 services for conferences, but she’s also used just about every Web-based tool there is to run her own various startups. With five full-time staff members, she has become a well-seasoned user of blogs, wikis, collaboration tools and just about any other free or low-cost service she can leverage. “What’s interesting about Web 2.0 is that it gives you access to markets [a small-business owner] couldn’t normally reach,” Gilroy said.

“What’s interesting about Web 2.0 is that it gives you access to markets [a small-business owner] couldn’t normally reach,” Gilroy told the E-Commerce Times.

Right now, her application “portfolio” includes:

  • A wiki to coordinate efforts between programmers in Boston, Idaho and the Ukraine;
  • Basecamp, a Web-based project management tools (approximate fee: US$40 a month);
  • Highrise to track contacts and activities (much like a small business version of Salesforce.com); and
  • A raft of Google (Nasdaq: GOOG) tools (e.g. Google Docs spreadsheets, Google Notebook for blogging, Google AdWords for keyword searches, etc.).

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