Posted by Eric Ward on Sep 30, 2008
As link builders, one challenge we all have is showing our clients evidence that our work is having the effect we said it would. What would make this part of the process easier is if there was one single universal tool that could identify every single instance when a site is mentioned, linked, tagged, tweeted, or feeded. The sheer size of the web and the volume of new content every day make such a tool impossible, but a few weeks ago ...
Posted by Seth Lieberman on Sep 30, 2008
It's hard to dismiss the role of the Internet in this year's elections. Both political parties are using online strategies to an extent never seen before in a political campaign. From daily candidate blogs with updates on issues, to made-for-YouTube commercials, to the use of technologies such as SMS to announce vice presidential selections, to -- perhaps most discussed -- the use of online tools for fundraising, the Internet has become a ...
Posted by Steve Gillmor on Sep 29, 2008
This week two giants spoke to the technology wave known as cloud computing. Larry Ellison called it a new label on what everyone is doing already. He acknowledged he was going along with it to keep his marketing and sales guys happy, but basically he called bullshit on it.
Steve Ballmer talked at a deep level about intelligent caching between the cloud and the client. Over an hour of snappy questions by Ann Winblad and Obamaesque nuance from ...
Posted by George Michie on Sep 29, 2008
It's remarkable that in 2008 there are still many bidding systems in use by SEMs and in-house PPC managers dedicated to "finding the right position" for each keyword. These position crawling systems guarantee inefficiency and lost opportunity; to put it concisely: they're playing the wrong game. Here's why:
The value of traffic doesn't vary by position. Careful study on our part, confirmed by University Statistics researchers, has proved ...
Posted by Don Reisinger on Sep 28, 2008
Have you ever wanted to know when politicians are lying? A startup called RealScoop thinks it can nail it down for you in real-time with the help of voice analysis technology that it claims, is used widely in law enforcement and fraud prevention.
Dubbed the Believability Meter, RealScoop’s analysis technology analyzes over 100 vocal elements of the human voice and performs over 1,000 calculations per second to find out if a politician or ...
Posted by Akshay Sura on Sep 26, 2008
You have recently set up your business organization and deciding on a proper marketing strategy to add brand value to your organization. However, your resources are limited and this is restricting you form any sort of capital investment in this regard. Amidst a highly competitive market, how would you advertise and add proper brand value to your products? The answer in this fast-paced technology aware world is quite simple and intriguing: Social ...
Posted by Jeffrey Smith on Sep 26, 2008
The quality of SEO matters now more than ever. With constant revisions to dated algorithms, search engines are savvier than ever in discovering sites that lack the proper quality to rank competitively.
In the not so distant past, obsession with the home page, tons of off-topic links bullied their way past search engine algorithms, now, those days are drawing to a close.
Search engines, like people have become fussy readers with a preference of ...