A lot of people seem to be confused about the commercials. I see a lot of blog posts complaining about them, but this is exactly what Microsoft wants. They want people to start talking about Microsoft again.
For the longest time there was no Public Relations effort from Microsoft. Out of Sight, Out of Mind. Now Microsoft wants to be part of everyone’s conversation and it’s working.
Apple’s commercials are funny, the campaign was successful and it worked. A lot of people moved over to Apple. Apple even managed to lower Vista’s credibility.
Personally, I don’t like Apple and their tactics (not talking about their products). Don’t get me wrong, I love the IPOD, I think Apple brings out quality products which raise our expectations.
I think I get it about these commercials. Microsoft is trying to do two things, one, be part of everyday conversation and two, appeal to the middle age crowd who didn’t necessarily grow up owning a computer but have grown up with the TV show Seinfeld.