Posted by Jeffrey Smith on Sep 09, 2008
Since link building is one of the most important aspects of SEO, let’s take a minute to revisit some very important link building and website optimization tactics.
Trust, timing and authority are three metrics that impact the target site for building links. Sites that rank at the helm of search engines (above the fold on the first page) do so because of fundamental characteristics shared across multiple industries, websites and topics.
Sites ...
Posted by admin on Sep 09, 2008
Should a company outsource its website to a web design company or keep the process in-house? Outsourcing company’s website development to a web design company is popular among businesses. Over 50 % UK companies currently outsource work to a web design company. Outsourcing website development to a web design company is equally popular with small businesses as it is with established companies.
There are many reasons why a company ...
Posted by Don Reisinger on Sep 08, 2008
Here at TechCrunch 50, there are a slew of interesting companies worth writing about on-stage. But I came across one in the Demo Pit that's just as noteworthy.
Called KallOut, the service allows you to search the Web from a Word doc or email without minimizing the screen and going to the Web. It replaces that with a couple clicks of a mouse. According to the company, its research shows that users can search the Web up to ten times faster by ...
Posted by Michael Arrington on Sep 07, 2008
Jessica Guynn has an excellent interview with Google’s Marissa Mayer today about Google’s first ten years (today is arguably Google’s tenth birthday). Good stuff in there - Marissa talks about Google’s accomplishments in search and advertising, and looks forward to a future where cloud computing becomes pervasive. Marissa also says she hopes to still be at the company in another ten years.
But one thing caught my eye. Marissa says ...
Posted by Jeffrey Smith on Sep 07, 2008
All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the best idea. So when it comes to online marketing and implementation, which is the best for you and why?
To answer this, finding out where you are at in the game (fledgling, seasoned or just getting warmed up) and what tactics are already in play is the first step. The next step is to ...
Posted by admin on Sep 06, 2008
It Costs WHAT?!!!!!
I'm tired of hearing that.
Budgeting your internet marketing project may seem like a crap shoot. But I can simplify things for you:
If you're building a new site, expect to spend 2X that amount again in the year after the site launches. Unless you want it to sit there, all alone, with no traffic.
If you want a site built by a single untrained individual who 'learned how to use Dreamweaver', expect to spend less than ...
Posted by admin on Sep 06, 2008
A web design company’s one of the key challenges is to strike a balance between different web design elements. A web design company’s focus is equally on websites usability than on the visual design of the website. There is little doubt that the design of a website is key to its commercial success.
There are many reasons why a website’s design should be visually appealing. A professional web design is essential for a company’s brand. A ...