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Archive for September 2008

The Race For Attention Tightens Online As McCain Gains On Obama

by on Sep 05, 2008 (0) Comments

Obama vs. McCain

Now that convention season is over and the candidates have about eight weeks before they find out who will lead the United States for the next four years, it’s time we compare each candidate’s attention online as we head into the final stretch.

According to Google Trends data, Republican candidate John McCain is quickly gaining ground on Barack Obama and witnessed a spike in searches the day he announced Sarah Palin as his running mate. However, Obama witnessed an even greater spike at the same time, perhaps due to his convention speech the night before and some comparative searches pertaining to Palin.

Can Web 2.0 Survive the Cancer of Comment Trolls?

by on Sep 05, 2008 (0) Comments

I can hear the complaints already: If you read one more geeky media type going on about how Web 2.0 is helping transform the news from a lecture into a conversation, you’ll fire off an angry e-mail or toxic, troll-worthy comment accusing me of trafficking in trendy new media cliches.

The Other Side of SEO (as seen by Search Engines)

by on Sep 04, 2008 (0) Comments

In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance.
A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more [...]SHARETHIS.addEntry({ title: “The Other Side of SEO (as seen by Search Engines)”, url: “http://www.seodesignsolutions.com/blog/articles/the-other-side-of-seo-as-seen-by-search-engines/” });

The Great Online Advertising Divide Widens

by on Sep 04, 2008 (0) Comments

eMarketer Online Advertising data

As online advertising spending continues its meteoric rise — the Wall Street Journal is reporting a healthy gain of 20 percent in the second quarter alone — not every form of advertising is enjoying such success. In fact, as economic troubles continue, more and more advertisers are only willing to spend money on search ads and are increasingly ignoring other forms of advertising.

According to eMarketer, search ad spending will reach $10.4 billion this year, more than twice as much as advertisers will spend on display ads. More importantly for Google, search ads will represent 42 percent of all advertising spending, while display ads will account for just 21 percent of all online advertising.

Overlay.TV Helps You Customize, Monetize Streaming Video

by on Sep 04, 2008 (0) Comments

Overlay.TV, a startup that lets users augment streaming videos with customized text, audio, images, and links, has launched to the public. The service overlays videos from a number of video sharing sites with a new layer containing this customized content, which can be used for entertainment purposes or as an easy (and potentially effective) means of monetizing video.

To use Overlay.TV, you first give the site the source URL of the video you’d like to modify. Overlay then streams this video from the original host (the site doesn’t host any video content, so it shouldn’t have to worry about the copyright violations that plague sites like YouTube). After loading the video, users are free to add their own content as part of a new layer with options that include text, links, custom images, and clip art. The site includes some basic timeline functionality, so you can set specific times for each item to fade in or out, but it can be hard to finetune the position and timing of each element.

Does Your SEO Have a Game Plan?

by on Sep 03, 2008 (0) Comments

Just like sports, with SEO having a solid game plan is integral for achieving your objective.

Unless occupying space below the fold or landing on the third or fourth page of search engines is your goal, then you will need a game plan to unify all of the facets of your internet marketing campaign to achieve [...]SHARETHIS.addEntry({ title: “Does Your SEO Have a Game Plan?”, url: “http://www.seodesignsolutions.com/blog/internet-marketing/seo-game-plan/” });

Okay, so what the heck is Web 3.0?

by on Sep 03, 2008 (0) Comments

The lurching, heaving behemoth of the Web will become a self-feeding entity someday, symmetrical and aligned with itself, ubiquitous and pervasive, not constrained by the browser or even a PC. That’s the vision for the world wide Web after Web 2.0 – a concept where apps are islands, users interact only through portals that let them interact, programming languages don’t understand each other, and we’re limited by what the OS, the network, the browser, and the computer will permit.

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