your link to better business solutions

Archive for September 2008

Greenseng: A Green Search Engine That Actually Conserves Energy

by on Sep 02, 2008 (0) Comments

We’ve seen a few sites attempt to help turn the web green, but most of them have been little more than gimmicks. Blackle purports to conserve energy by offering a “black” version of Google, which it says uses less energy than the engine’s standard white. But Google has gone on to say that black may actually increase the amount of energy consumed by visitors (of course, this didn’t stop Google Israel from turning its site black in honor of Earth Hour).

Today, Y Combinator startup CO2Stats has launched a search engine that aspires to be truly green. Greenseng (sounds like Ginseng) is a standard search engine, pulling results from Google’s Custom Search to produce results. But instead of relying on a dubious method of energy conservation, CO2Stats measures the amount of energy used by its servers and the computers of its users and purchases renewable energy certificates (similar to carbon credits) to offset the environmental toll.

Moving Away from SEO Link Building

by on Sep 02, 2008 (0) Comments


Link Week

My last two Link Week columns have touched on communication between link builder and client. In Link Development Realities Versus What We Tell Our Clients I discussed how, as strategists and link builders, part of what we do involves a degree of selection of tactic, and what to do when confronted with clients who are using tactics and investing budgets for link building services that have no value, but the client doesn’t know it.

Then in What If It Isn’t Linkworthy?, I focused on the uncomfortable client scenario where a client has worked hard to create content they feel is linkworthy, but you, as the person who has to go get those links, don’t agree. In this next installment, let’s discuss the client who views link building as a purely SEO function, that is, they are interested in adding or creating content just to appeal to search engines.

Click to continue reading…

Targeting Keywords Within Your Reach

by on Sep 02, 2008 (0) Comments

There is something to be said about targeting terms and keywords that are within your reach. Not that wishful thinking does not have its place, but before you embark on a year long keyword conquest, make sure you understand what it takes to land a top 10 result (and maintain it) for a competitive [...]SHARETHIS.addEntry({ title: “Targeting Keywords Within Your Reach”, url: “http://www.seodesignsolutions.com/blog/seo-resources/targeting-keywords-within-your-reach/” });

Javascript in Modern Web Design

by on Sep 02, 2008 (0) Comments

In today’s web design, Javascript is a must-have component. Aside from its functionality, Javascript can enhance user experience by creating transitional effects such as fading and sliding animation. Thanks to the open source Javascript frameworks, we don’t need to write custom Javascript from scratch anymore. Here are 47 Javascript plugins that you can use [...]

No Joke: Google Introduces Its Own Browser, With A Cartoon

by on Sep 01, 2008 (1) Comments

Google Blogoscoped has published a lengthly cartoon sent to them by Google and drawn by Scott McCloud that provides the first public details about Google Chrome, an open source browser based on WebKit and powered by Google Gears that has been rumored but never before confirmed.

According to the cartoon (which can be seen in its entirely here – thanks Marshall), the Google Chrome project has already undergone a substantial period of development with engineers working to create a product that’s secure, user friendly, fast, stable, safe, and easily testable. No word yet, however, on when it will be released.

This is a straight shot over the bow of Microsoft, which has tightly integrated its Live Search offering into its dominant Internet Explorer browser (and which, surprise, is in turn tightly integrated into Windows). It also makes for an awkward relationship with Mozilla, whose Firefox browser Google basically funds.

The cartoon breaks down Google Chrome’s features into the following four topics.

Redesigning Your Company?s Website: Top 10 Tips

by on Sep 01, 2008 (0) Comments

A company’s web design is in constant need for improvements and enhancements. A web design company should understand the different issues that make a website effective. The importance of an effective web design for a company has increased manifold in recent years. Today a company’s website goes much beyond offering information. Web design plays [...]