Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO.
Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? If you answered 15-25 visitors, then your pages are optimized for lead generation and conversion. Granted not every visitor that finds your site is going to want something from it, the idea is to set the stage for quality vs quantity and the right type of visitor who has a genuine need for your product.
Once you have conducted extensive market research, then cater to their needs and distinguish your website from your competition to leave a lasting impression. People purchase when they want to, not always when you want them to. However, by sending the right signals you can expedite trust through employing usability and testing multiple offers to refine your pitch, your keywords and attract the right consumer.
Curiosity is the basis of commerce when the “I’ve got to have it” impulse flares up and people shift from information foraging to credit card ready click, shop and drop-ship buyers, you’ll want to ensure that they find your site vs. your competitors. That is the real value of SEO, finding the keywords that convert and funneling those visitors to the most appropriate page to test their response.
Finding the right type of traffic is only half the battle, getting them to stay, dig deeper into your content or make a purchase is the real objective if commerce is part of your online model, which is why qualified impressions are better than stragglers drifting in on a whim.
Just like fashion, the mob rule can be swift when dealing with how your brand is perceived. One day your hot, the next day your not. By keeping your landing pages polished, free of clutter and up to date goes a long way to lower bounce rates and create more traction for your website from the millions of impressions with consumers attached looking for what you have to offer.