You have recently set up your business organization and deciding on a proper marketing strategy to add brand value to your organization. However, your resources are limited and this is restricting you form any sort of capital investment in this regard. Amidst a highly competitive market, how would you advertise and add proper brand value to your products? The answer in this fast-paced technology aware world is quite simple and intriguing: Social Networks.
For those of you new to this philosophy or rather a concept, a Social Network is a social structure which links individuals and organizations on common grounds of interdependency and areas of interest. These interests may include friendship, kinship, values and visions, or even financial exchange and trade; just to mention a few. There are a plethora of websites that offer you services that allow you to Social Network. However, the question is, How do you utilize this offering?
One of the greatest marketing benefits of Social Networking is the fact that you can avail this service for free, however, with a certain degree of freedom. Hence, you significantly save on costs when you apply Social Networking strategies rather than pay for advertising or any form of marketing. In addition, your target audience gets more streamlined towards a group of potential customers, who want to know more about your organization and products. You gain an extra competitive edge when an “online” customer gets into a personal relationship with your organization and just simply does not signify a marketing lead. Customers may also write testimonials regarding your organization and interact with other customers regarding the product offers of your organization. This helps you to improve the quality of your products and create more brand awareness.
Social Networking allows you to build inbound links to your website which in turn, increases the probability of your website to be ranked higher in search engines. This increases the overall rate of inbound traffic to your website, which signifies that more and more customers/prospective customers are becoming aware of your organization. Imagine the fact that you are adding more business value to your organization at the speed of light!
Though in its state of infancy, social networking is rapidly making its presence felt and organizations are not falling short to utilize the benefits that is has to offer. However, careful planning is required as it takes a considerable amount of time to build relationships. Social Networking as a marketing strategy has arrived and is here to stay.