We have a problem in the search marketing industry, and it’s getting big enough to potentially threaten our livelihoods. The problem is especially dangerous in that customers seeking out SEO services are more confused than ever, which is unfortunate since SEO is no longer a new industry.
A big reason for the confusion is the misuse of industry terms. This wouldn’t be so bad if it was just the general public using incorrect definitions. What makes the problem serious is that it’s primary cause is people in the SEO industry who use words incorrectly.
Here are some common reasons terms get misused and why it’s important for people to get them right:
No standard definitions
Many of the misuses of SEO terms happen because people simply don’t agree on their definitions. The most extreme example of this is the phrase “search engine optimization.” Much of the bad reputation in the SEO industry stems from the fact that ordinary folks are confused by what search engine optimization actually is, how you do it, and what its purpose is in the larger scheme of things. While company A will tell you that SEO is “submitting websites to the search engines” (blech), company B will tell you it’s “manipulating search engine results to provide a more favorable listing for a specific website” (also blech).