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The Other Side of SEO (as seen by Search Engines)

In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance.

A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more to the equation than meets the eye.

Typically there is a triad of relevance that balances the distinct signals a site emulates from (a) their link profile which boils down to the anchor text linking to the site (b) the amount of information available on the subject and (c) how long the topic made its debut.

What this implies is, if you intend to start ranking for nwe keywords out of the gate, it may take longer than expected to see results. From my assessment, it appears that search engines adding an extra layer of due diligence when compiling relevance score.

Just consider, as Google’s search engine index grows (with millions of new sites lining up each day), the safeguards that were at one time rather lax are not showing the same lacksidaisical allowances for newer sites and links and getting in requires that the relevance score is up to par.

Having a website and having content is not enough, you need relevant links and relevant content to ensure your site has the right ingredients to get the attention from the Google bot to crawl and index your content regularly.

Looking at the different types of retrieval and the fact that the weekend index (the be back in 72 hours cache of Google search results) has been in extended play for weeks while under the surface, the infrastructure appears to have underwent a complete transformation.

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