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Archive for October 2008

Is Your Keyword Research Methodology Up To Scratch?

There’s no avoiding how fundamental keyword research is to the natural search marketing process. Without it how will you know if your site is sending the right relevance signals to search engines? Without them how will you measure your performance? (Admittedly ranking reports are rapidly becoming less and less relevant though they still have a place in most clients KPIs) How will you know you’re looking at the right competitors when carrying out back link analysis?

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Another Intro to Sitecore

Content Management Systems are everywhere. Marketing analysts, subject matter experts and website administrators are all switching over to CMSs in unison for a lucid separation of presentation from content on their website and/or web service, with more control on the latter. This in turn facilitates reduced IT expenditures for your organization, ensures steady yet consistent content life cycle management and streamlines the target audience to desired areas. Sitecore is one such flexible CMS that seems to fit the above requirements.

Sitecore is based on the .NET technology. Setting up and deploying Sitecore is quite straightforward and you can get started with creating your new website rightaway. Sitecore is totally committed to the .NET framework and hence provides regular stable releases and updates thus complimenting the latest releases of .NET, Visual Studio, SQL server and Windows server.

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Intro to Umbraco

With a plethora of Content Management Systems available today, it becomes very difficult to choose form one of them. As a matter of fact, the CMS that you would choose would also depend on the architecture or the platform where you would deploy your project. Having discussed on the Joomla CMS which is based on PHP and MySql, it is now time to review the Umbraco CMS that is based on Microsoft’s ASP.NET technology. Well, this one is for the .NET fans. The entire source of the CMS has been written in C# and is available for the developers to download and modify for free. Yes, Umbraco is open source.

You do not require beforehand knowledge of Microsoft’s .NET framework or C# in particular, to get started with the Umbraco CMS. All you would need is Microsoft’s Internet Information Services (IIS) server, where you would host and deploy your website.

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SEO Diagnosis: User-Generated Duplicate Content

The Problem: You run a website that allows for user-generated content like job listings, rental properties, classified ads, personals or even UGC products (think eBay or Etsy). Thoughtless users, thinking only of themselves and the time they’re going to save, wreck your SEO by posting the same content they’ve put up on ten of your competitor’s sites. This creates duplicate content issues for you instead of that dream of Web 2.0 SEOs – free, unique content. It can definitely be frustrating.

The Symptoms: The search engines start by simply not listing your pages, but sometimes it gets more severe and whole subsections of your domain go unspidered or unindexed because the engines’ algos have determined that you’re a clearing house for material they’ve already seen and don’t need again. In rare cases, this might even cause completely unique, valuable material to be excluded from the visible SERPs.

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Intro to Joomla

We had earlier discussed on the utility of MooTools and JQuery as compact, JavaScript frameworks for rapid, client side code development. While on the one hand having a website with a professional “look and feel”, sliding menus and fade in/out effects will definitely add a competitive edge, however, on the other hand, what about its content?

You need to have your website content updated regularly if you want your visitors to keep visiting your website. This may be easy as it seems, but imagine a situation where regular updating of content may overload the server with information that might be quite cumbersome for you to manage. This is where the need for a Content Management System (CMS) arises and Joomla is one such CMS tool, that we shall be discussing here. Whether you are a professional web designer, delivering high end service oriented websites to your clients or a naive user, just starting off to develop your own personal website with minimal programming knowledge, Joomla can assist you in more ways than one to publish as well as manage the content of your website, right from the word “go”.

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Wagging the Long-Tailed Dog: Search Behavior & The Economy

As the head of a search agency, I admit that I was somewhat bemused at first by this whole financial crisis we’re having. Don’t get me wrong; I don’t like seeing people suffer, and it hurts to see the impact that a slowing economy is having on many of my friends and neighbors. But as a longtime critic of traditional media and promoter of Search, I couldn’t resist feeling a little smug knowing that traditional ad budgets were about to be cut and the move to online media accelerated as advertisers started focusing more heavily on ROI. Given that Search accounts for almost half of online media spending, that trend would be a good thing for Search and, selfishly, my company – right…? The big picture search trends aren’t going to change dramatically. More people will continue to search more often no matter what, so what could possibly go wrong?

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Getting Your Site to Play Well With All Browsers

A customer is visiting your e-commerce Web site. She’s decided to do more online shopping this holiday season to save on gasoline and find the lowest prices. She’s using a Mac running Safari, but your site is optimized for Internet Explorer (IE) 7 and your development budget is mainly focused on preparing for IE 8. She selects a few products and heads for the shopping cart, but the “checkout” button isn’t available. Frustrated, she’s off to another site. You’ve lost the sale.

IT managers are now working feverishly to avoid this type of incident, which underscores a current fact of life for Web site designers, Web application developers and your entire IT department: Web pages can look and perform differently from one browser to another.

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