Another Intro to Sitecore
Content Management Systems are everywhere. Marketing analysts, subject matter experts and website administrators are all switching over to CMSs in unison for a lucid separation of presentation from content on their website and/or web service, with more control on the latter. This in turn facilitates reduced IT expenditures for your organization, ensures steady yet consistent content life cycle management and streamlines the target audience to desired areas. Sitecore is one such flexible CMS that seems to fit the above requirements.
Sitecore is based on the .NET technology. Setting up and deploying Sitecore is quite straightforward and you can get started with creating your new website rightaway. Sitecore is totally committed to the .NET framework and hence provides regular stable releases and updates thus complimenting the latest releases of .NET, Visual Studio, SQL server and Windows server.
One striking feature that you would notice once you have started creating your website with Sitecore is the ability to edit content In-Line. This allows you (or your editor) to browse through the pages of your site, just as a customer or an external user would normally do, and edit content by simply clicking on desired areas. This provides you an instantaneous feedback on the overall appearance and content of the edited area and saves quite a lot of your time. Editing content on one browser window and then testing the results on another seems quite a hassle, does it not?
Sitecore has a rich set of features some of which we shall discuss here. It provides you with a role based authorization scheme for your page content editors to edit parts of the site, based on their respective needs. Design is totally segregated from content and designers get a WYSIWYG environment to effectively create designs and page layouts without having to code. Sitecore claims to increase your page rankings and goal conversions, additionally providing you exhaustive reports on website statistics.
There is also some real good news for advanced developers. Sitecore has Visual Studio integration with intellisense and this enables programmers to thoroughly explore and customize the rich Sitecore API consisting of over more than 1,300 classes and 5,000 methods. It has a pipeline based architecture based on the .NET framework that is both open and extensible. Thus, advanced developers, proficient in Visual Studio can make use of this open architecture to their advantage and customize it to fit the requirements of their organization. They may even add new custom features.
However, it is worthwhile to mention here that mere installation and getting started with any CMS that has an extensive set of features is not just enough. If your content is not professional and well managed, you may get disastrous results. It is worth paying to ensure that enough research has been put to create content that best defines your product and your customer’s requirements. All you need to do now is install your desired CMS and see your sales soar!