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Archive for October 2008

7 Recession Strategies For B2B SEO

by on Oct 22, 2008 (0) Comments

Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times.

SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times.

The Simple Object Access Protocol (SOAP)

by on Oct 21, 2008 (0) Comments

On the information superhighway or what is most commonly known as the “internet”, there is a superfluity of data that is constantly being produced or consumed. Information exchange seems to be the buzzword of most modern web services under development and your service should be able to “talk” to other services in order to produce desired results. Architecture is no more standalone with respect to the fact that a particular web service may require data that is produced by another web service and this idea may be extended across web services.

The moment you talk about information exchange across different web services, the first thought that probably strikes you is compatibility. For example, consider two web services, where one web service is running on a Microsoft IIS Server and the other on an Apache Tomcat Server with ASP.NET and JSP scripting respectively. How do these services communicate with each other?

Earlier, before the advent of the use of SOAP, such mechanisms were achieved by the XML-RPC, which was not a very safe and secure mode of communication. SOAP provides an optimal solution to this problem.

Local Business Marketing Tip: Turn Economic Lemons Into Sales Lemonade For The Holidays

by on Oct 20, 2008 (0) Comments

The chain-reaction of foreclosures, mortgage company failures, banking sector woes, and see-sawing stock market are making for a very scary-looking retail season here in the fourth quarter. The U.S. Department of Commerce recently said that business sa…

Importing and Updating Data with Sitecore

by on Oct 20, 2008 (2) Comments

This resource provides an introduction for .NET developers who need to create items and update field values in a Sitecore Web Content Management repository. This resource assumes the reader is familiar with various concepts fundamental to Sitecore, such as data templates and fields.

Cloud Computing: The Dark and Stormy Side

by on Oct 16, 2008 (0) Comments

A number of leading authorities have been urging caution on the adoption of Web-based services as a new wave of vendors unveil cloud initiatives. Cloud computing involves computing resources hosted in an off-premise “cloud” rather than an in-house computer room.

Website Visitor Conversion in a B2B Environment

by on Oct 15, 2008 (0) Comments

Last month I had the good fortune of becoming ‘certified’ in Landing Page Optimization through MarketingExperiments out of Jacksonville Beach Florida. Several times a year, their team brings a hundred or so marketers through the 2-day workshop. The material is similar to that of their free Wednesday web clinics but in a much more intense, and hands-on workshop environment.

After attending the workshop I felt a renewed sense of purpose as a search engine marketer towards challenging my clients to focus on and improve their conversion rates, I wanted to provide some of the highlights in my next few columns. Conversion defined

jQuery vs. MooTools

by on Oct 15, 2008 (2) Comments

JQuery was developed by John Resig at BarCamp NYC and was released on January 2006. It is a lightweight JavaScript library that assists in the rapid development of powerful client side scripts. Interaction of JavaScript with the underlying DOM (HTML) of the web page and its associated CSS in a more procedural manner is basically what JQuery has to offer.

JQuery is dual licensed under the GNU General Public License and the MIT License and is hence, free and open source. This allows you to either manipulate the source or implement its range of functions in your scripts for free.