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Archive for October 2008

Semantic Search Engine Hakia Now Says It Can Filter Results By How Credible They Are

by on Oct 06, 2008 (0) Comments

On the Internet, nobody knows your site is a dog (to paraphrase the famous New Yorker cartoon). At least not yet. Semantic search engine Hakia wants to change that. Ask.com is not the only search engine rolling out a redesign today. So is Hakia, which is introducing tabs to its search interface. One of the tabs is “credible sites.” These are results from sites that have been vetted by librarians and information specialists (although anyone can suggest sites). So far, Hakia has built out a directory of credible sites around health, medical, and environmental issues.

The “credible” results tend to come from government, university, medical, and news sites. For instance, here are the credible results for “green buildings” and “common cold.”

Generating Leads in a Web 2.0 World

by on Oct 06, 2008 (0) Comments

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty.

If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks.

A New Conversation

Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them.

Developing Internal Links and Authority With SEO

by on Oct 05, 2008 (1) Comments

Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal.
SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can [...]SHARETHIS.addEntry({ title: “Developing Internal Links and Authority With SEO”, url: “http://www.seodesignsolutions.com/blog/seo/developing-internal-links-and-authority-with-seo/” });

Building a Profitable Web 2.0 Web Site

by on Oct 03, 2008 (0) Comments

Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I’m not sure what percentage of aspirants succeed in this quest, but I would venture to guess that it’s a very low percentage.

With the evolution of the Web to the Web 2.0, the task becomes even a bit more challenging. For those who aren’t familiar with the term Web 2.0, Wikipedia can help out: “Web 2.0 is a living term describing changing trends in the use of World Wide Web technology and Web design that aims to enhance creativity, information sharing, collaboration and functionality of the Web …” The complete definition also mentions video sharing sites.

What Does it Take to Create Amazing SEO Results?

by on Oct 02, 2008 (0) Comments

Although the definition of amazing is unique to each individual, we know that getting quality traffic from SEO results is half the battle, yet once consumers reach your site, that traffic still must convert.

Search engines deliver pre-qualified traffic based on the premise that anxious consumers are already searching for products and services. However, depending on their needs and objectives, the urgency of the situation and the appeal/solution presented from your pages, each facet must create the perfect synergy to yield a successful return on investment.

It is easy to get tunnel vision and overlook the basic needs of your preferred audience or rely on one marketing method instead of diversifying your approach. Fortunately websites are scalable as well as content and design are pliable to accommodate change.

Below are three primary factors that search engines reward with links to articles that provide more depth about the topic. In summary, by successfully managing chronology, topical relevance and search engine trust your web pages will always hit their mark in the top 10 and rise to the top.

A Beginner’s Guide to Pay Per Click (PPC) Advertising

by on Oct 01, 2008 (0) Comments

Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as Google, MSN Live and Yahoo. These sponsored links are nothing but PPC advertisements.

The three entities involved in PPC advertising are the visitor, the host that carries the advertisement and the advertiser, who has advertised a product or service on the host website, usually a leading search engine. In this form of advertising, advertisers have to bid on keywords and phrases. Whenever someone searches a product or service using certain keywords, the search result page will feature those advertisements which contain the keywords using which the visitor actually searched in the first place.