Posted by Erick Schonfeld on Oct 06, 2008
On the Internet, nobody knows your site is a dog (to paraphrase the famous New Yorker cartoon). At least not yet. Semantic search engine Hakia wants to change that. Ask.com is not the only search engine rolling out a redesign today. So is Hakia, which is introducing tabs to its search interface. One of the tabs is “credible sites.” These are results from sites that have been vetted by librarians and information specialists (although ...
Posted by Louis Columbus on Oct 06, 2008
Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O'Reilly and Dale Dougherty.
If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson's blog, Trends in the Living Networks.
A New Conversation
Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and ...
Posted by admin on Oct 05, 2008
A company should redesign their website for many reasons. For a company the decision to redesign a website may be more compelling than for a personal website or community website. A small company may have budgetary constraints that prevent a redesign of their website. However the increasing role played by online marketing on the success of a business will in most cases justify expenditure.
Some of the reasons a company should redesign ...
Posted by Jeffrey Smith on Oct 05, 2008
Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal.
SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can be monetized through sales, lead generation or advertising/visibility for your brand.
Rankings are Produced by the Page
Keep one ...
Posted by Theodore F. di Stefano on Oct 03, 2008
Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I'm not sure what percentage of aspirants succeed in this quest, but I would venture to guess that it's a very low percentage.
With the evolution of the Web to the Web 2.0, the task becomes even a bit more challenging. For those who aren't familiar with the term Web ...
Posted by Jeffrey Smith on Oct 02, 2008
Although the definition of amazing is unique to each individual, we know that getting quality traffic from SEO results is half the battle, yet once consumers reach your site, that traffic still must convert.
Search engines deliver pre-qualified traffic based on the premise that anxious consumers are already searching for products and services. However, depending on their needs and objectives, the urgency of the situation and the appeal/solution ...
Posted by Manish Pandey on Oct 01, 2008
Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as ...
