There are some things that really work in tandem withSEO there are other components that just scratch the surface when it comes to overall effectiveness.
We know that timing and layers all play their role, but knowing when to do something and how are the true qualifications of developing results that transcend just being a part that ultimately serve the whole. Building and leveraging website authority is on of such things which is why we encourage you to follow the links to these posts from the past for further elaboration on the topic.
- Authority Sites and Authority Site Building (how to leverage website authority)
- Phrase Rank and Trust Rank (Looking beyond just links)
- Don’t Just Build Links, Build Trust
- How to Improve Search Engine Placement (and Develop Authority) for Your Site
- Combining SEO with Time and Authority
It’s not just about code, links or content it’s all about building website authority and gaining the trust of search engines.
Once authority is attained, all of the SEO techniques and tactics you glean from other facets of search engine optimization work that much easier. Particularly when targeting moderate to competitive phrases since most of the keywords you simply mention on a page become low hanging fruit and rise to the top of the SERPs (search engine result pages) based on the virtue of the reputation your site has accrued.
It’s not always the tip of the iceberg that matters, its what is beneath that you should concern yourself with. They always say age before beauty. Well in this case it’s build authority and trust before trying to scale competitive rankings.
There is no shame in being where you are at, you just need to know so you can gauge the impact your website has, so you can condition it into a website capable of attaining the lofty goals you establish, despite how competitive the arena may be.