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SEO: GOOGLE PERSPECTIVE [Part ...*

Posted by Akshay Sura on Nov 29, 2008
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My previous article involved the discussion of certain basic aspects that need to be kept in mind while you are optimizing your website to be ranked higher in the Google search pages. I discussed about title tags, description meta tags and proper framing of the URLs. So, in this post, I will continue from where I had left off and will discuss few more points in this regard. Content should be proper and of high quality: Websites having good ...

The Complete Guide To ...*

Posted by Chris Sherman on Nov 24, 2008
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Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it’s also an activity that ...

SEO: GOOGLE PERSPECTIVE ...*

Posted by Akshay Sura on Nov 20, 2008
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A few days back, I came across a blog post in a particular site, which had a poll comparison between the top three search engines. And guess what! Google was rated as the “most frequently used” search engine and the most popular one among the others. That was an easy guess as it is true that there is a bit of Google within all of us. The way in which Google has dominated the “search engine” scenario of the web, it is quite evident that, ...

A Cure Is In Our Reach

Posted by Akshay Sura on Nov 19, 2008
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This week we launched a new site ACureIsInOurReach.org, for a Non-Profit , The Life Raft Group. It's for a great cause. Here is a little bit about the project: "The Life Raft Group (LRG) launched this website, What does a cure mean for you? to find out exactly that… We want to know what a cure actually means to those people who are dealing with cancer every day.  Unfortunately, cancer has touched us all in some way - whether you’re ...

SEO: TRICKS OF THE TRADE

Posted by Akshay Sura on Nov 17, 2008
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To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! ...

The Power of SEO Friendly ...*

Posted by Jeffrey Smith on Nov 17, 2008
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The value of a great title for SEO purposes is invaluable. The title is the first thing a search engine sees to determine (what is this page about) and how does it relate to the sites theme and the keywords contained within the page. Be Specific A diffused title does not provide clarity for the reader or a search engine spider, so as far as first impressions are concerned, this is crucial to set the stage for short-term and long-term ...

Unique Search – ...*

Posted by Jeffrey Smith on Nov 14, 2008
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There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO. There are more keywords under the surface than their are keywords revealed. Leave it to most businesses to always want to go bigger, better and over the top in an attempt to conquer the most powerful or most searched keywords in ...