In some of my previous posts, I have discussed about the factors that help in getting a site optimized to the highest rank in the Google search pages. Today we will be discussing about the ranking algorithms that Google uses to find the relevant results for your search query. The latest on the block being Latent Symantec Indexing or LSI. Initially the search engines solely looked at the frequency of the search query text in the web pages but with LSI, the bots ascertain the true theme of the webpage and the particular data segment of the document being accessed.
Have you recently noticed a wide shamble in the relevancy of your search results while you have been Googling around?
Thanks to the powerful Google LSI engine that does all that work for you. Many of you must have come across LSI and its associated mechanism but then for those of you who have not, let us take a look.
Simple indexing is a process where by a keyword is searched in an entire page and the results are presented. Frequency of occurrence of a particular keyword further streamlines the search results in the process. Thus, ensuring a proper syntax or a linear search policy is enough to produce the requested search results. However the question that arises naturally is, “How relevant are they for your search context?”
Latent Semantic Indexing (LSI) technology adds semantics to the existing search mechanism thereby improving the relevance of the search results. During the indexing process, the Google bot not only verifies keywords against the document being indexed, but also takes a holistic approach in determining which other documents can be linked with those keywords. Keywords may be semantically close or distant. The LSI utilizes a knowledge base of related keywords and some intelligent computing to semantically differentiate related words and accordingly improves on its indexing mechanisms. LSI thus allows a search engine to determine the overall information a page wants to project by looking for intelligent patterns in the content thus making the page more available against a particular keyword.
You will be able to leverage the enormous semantic power that LSI has to offer for the website of your organization. Improving the lexical arrangement of keywords and their related tags to an object on your page can now astonishingly reveal more improved page ranks. Not only this, the future looks good with a completely new Web 3.0 in the horizon and Google offering services that is ready to get you started right now.