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Archive for December 2008

GOOGLE MAP API

by on Dec 12, 2008 (1) Comments

Let’s get lost!

Thanks to the Google Maps. Satellite based imagery and point to point detailing of terrains as well as route planning, that is what Google Maps is all about.

Imagine you go on a hiking trip, you are not sure of the terrain and you wish to explore. Google Maps shows you the terrain and plans the route. It is a free Web mapping service application from Google that powers numerous map-based services.

Google created Google Maps API to help the developers in integrating Google Maps into their own web sites with their data points. Developers just need to apply for an API key from Google, which is bound to the web site and directory given whilst creating the key. If you want to create your own web page you need to include Google Javascript into your web page. The Javascript functions add points into your Mapping application.

20 Ways a Company can Retain Website Visitors

by on Dec 06, 2008 (2) Comments

A company’s website plays an important role today. Companies today have an active strategy to attract customers to their website. A company often spends vital resources to maintain a professional website. It is common for a company today spend resources to market its website. It is hence important for a company to ensure visitors remain on the website long enough to generate sales or leads for the business.

A conversion rate refers to the percentage of visitors who take or complete a desired action on a company’s website. A company often uses conversion rate to measure the performance of its website. It is not standardised and it varies from company to company. It can include anything from a direct sale on website, lead, customer enquiry or online registration. Achieving a higher conversion rate is one of the key objectives of an effective website strategy. Retaining visitors on the website for longer has a direct impact on conversion rates. The longer visitors stay on the website the greater the chances of conversion.

SEO: GOOGLE PERSPECTIVE [Part III]

by on Dec 04, 2008 (0) Comments

In the two previous parts of this post, I discussed mostly about the general factors that help in getting a site optimized to the highest order of ranking on the Google search pages. In this last part, I will concentrate more on some of the technical factors. Images used in a site should have separate [...]