In the two previous parts of this post, I discussed mostly about the general factors that help in getting a site optimized to the highest order of ranking on the Google search pages. In this last part, I will concentrate more on some of the technical factors.
Images used in a site should have separate “alt” attribute: After going through this sub-head, those who are not that sound technically might have a question that what is this “alt” attribute? Well, to be precise and simple, the “alt” attribute is the alternative text for the images that are used in a site. Suppose, a user is watching your site on a browser, that does not support images, and as a result, the user will be unable to see the images you have used in your site. In this case, the description used in the “alt” attribute will help to give information about the image, to the user. Apart from this, you can even use the image as a link, and in this case, the content of the “alt” text will function similarly, as the anchor text does. If you have planned to do something like this, you should always fill the “alt” text with a brief and simple description of the image. This helps Google to understand better about the page, to which the image link is directing to. However, it is advised not to use too many images as links unnecessarily, especially, when the same purpose can be fulfilled with simple anchor text or text links.
Proper use of robots.txt: Using robots.txt properly can help the search engines to know whether they can access a particular part of a site or not. The file for robots.txt is normally placed in the root directory of a site. You may not want some parts of your site to be crept by the search engines, may be because they might not help the users if shown in the search results. In that case, you will have to create the robots.txt file for that. There are certain other ways to prevent some parts of your site from showing in the search results. You can add “Noindex” to the robots meta tag, or can even use some of the Google Webmaster Tools to eliminate the parts that have already been crept.
Use of rel=”nofollow” for links: You might have a site with a blog, which is open to public commenting. In addition, these blog commenting pages are highly at risk to spamming. Therefore, in order to avoid this, nofollowing the links that are added by the commenting users, can guarantee that the reputation of your site is not hampered. In case, you want to assure for the user added links, you can avoid using “nofollow” for the links. However, while doing this, you will have to be extra careful. Because, you might link to sites, which Google believes as being spam, and as a result, the reputation of your site might be at stake.
These are the factors that I find as most important about SEO from Google’s perspective. I hope, by now you have a clear idea about how to go about optimizing your website in the highest order of ranking in the Google search results. So, do not waste any more time and get going with your SEO plans!