I know, you would probably argue with me on Google Analytics being the best of them all, but what’s the harm in knowing about this new web analytics tool on the block? Piwik, as its website claims, is an open source alternative to Google Analytics.
Okay, you would still probably argue that Google analytics is the most popular amongst all and that Piwik is just no big deal. However, let me mention here that alternative open source web analytics solutions have their own advantages:
The software is installed on your own server and your sensitive corporate data prevented from being exposed to third party websites
Provides a more professional look and feel, does not have to connect to a third party site for analytics
More manageable and maintainable
Piwik is one such software that not only promises, but also delivers. Being an excellent alternative to Google analytics, Piwik is unique and stands out the rest. Here is a list of features that would make you pick Piwik:
If you are a developer, you can build your own plugins with Piwik! It allows you to add and remove features. Yes, Piwik’s features are coded inside plugins!
You can publish your data in a number of formats including the most popular ones: xml, json, php, csv, etc.
The user interface of Piwik is fully customizable. Creating a report in Piwik is as easy as dragging and dropping widgets into their respective placeholders.
Easily embed graphs and charts in your website dashboard or blog
The graphs are interactive and you can view brief stats just by rolling your mouse over them!
Piwik may be a new kid on the block, but is gaining instant popularity. The official blog is updated on a regular basis and the Piwik team is trying hard to come up with more new exciting features.
I would pick Piwik for now. At 1.9 MB, what more can I ask for? You have any questions?