The explosion of growth in the production and use of touch screen smartphones is creating a fantastic opportunity for developers such as Webdatamation and companies who want new ways to promote their business.
Android, the open source operating system for G1 smartphones developed by Google, T-Mobile and many other wireless companies, is a booming marketplace.
Apple iPhone is another major player in the smartphone market. They are close to selling 1 Billion Apps.
It provides a great chance to monetize and distribute your company name and create a brand through mobile phone applications and through content you supply with your logo and name.
These phones are creating a significant change in the way consumers use mobile devices and the way they access information. In fact, 85 percent use the smartphones for surfing the web, and 70 percent use them to download and play games and other applications.
The most popular applications for smart phone apps are weather, games, shopping and music. By creating an application that fills a need or want in the smart phone community, you reach the consumers with the most expendable income, become a part of something they consider cutting edge, and create a monetized way to get your brand out there.
Use your logo all over a finger hockey game, show your business name at the app startup, provide links to your website, promote your product; there are many ways to make money from a mobile app. You can also find ways to extend your current marketing and advertising campaigns by gathering data from consumers who download your “free” apps.
Think of creating communication, office/business, multimedia, travel, internet, utility or security applications along with games.
You then have direct access to that user on a very personal level. It’s an interactive form of marketing, and encourages users to buy or inquire with a simple click of the send button.
Users can refer you apps to friends, and can help you build a clientele without you spending a cent more on marketing or development.
With more and more consumers spending their internet browsing time with their “second screen” devices (mobile phones) have an exclusive app for those phones is a plus for businesses.
Since android does not make any differentiation between the core applications found on the phone and third party applications added later, it is an ideal platform for integrating apps that feature your brand.
