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Archive for May 2009

Why Invest in a Website?

It’s common to feel that a website isn’t an urgent issue in a business. Sometimes the website is even an afterthought – “Oh, and we ought to have a website, too.”

In today’s business world, however, a having a web presence is a primary consideration for any business of any size, and should be a top priority.

Cost Effective Advertising

By using good search engine optimized copy and a great graphic design, you can attract people to your site, and keep them there. If you have an informative, useful site, other sites will link to it, giving you more free advertising. You can utilize a variety of different online tools such as videos, graphics, interactive games, calculators and photo collections that will help your customers and those who happen upon your site get to know your company and your products.

Apps for the Apple iPhone with the iPhone SDK

Through thick and thin, patches and updates, Apple has indeed written a new success story for the iPhone. Taking advantage of the iPhone’s success, business organizations are adding their own value added services to its customers, by creating innovative and new iPhone applications. These third party applications have seamlessly integrated with the iPhone OS. In a nutshell, iPhone applications are taking the market by a storm. What is in for you? Well, to answer that, let’s start!

iPhone Dev Center is the place to get started if you are thinking to build your app for the iPhone. Well this news will dishearten you a bit if you have been developing applications on the windows environment. Yes, iPhone elegantly points you out during registration that the iPhone SDK would require an Intel-based Mac running Mac OS X Leopard as a primary technical requirement. So if you have addressed that technical feasibility, I guess the iPhone SDK is all yours for the taking!

Android – Meet the new kid on the block!

Google had captured the headlines once again when it announced its plans for Android, the new operating system for mobile phones. The company has already carved a niche for itself by doing things the “Google” way. The dominance of Google in the search engine fraternity is quite well pronounced and Google apps have already hit the internet by a storm. Probably, an unexplored avenue, Andriod is Google’s answer to the next generation of mobile computing.

The core of Andriod comprises of an operating system, key applications, add-ons and plugins as well as middleware. So it basically forms a complete software stack for mobile devices. It is build upon the open Linux Kernel and adds a custom virtual machine to it, that facilitates optimization of hardware and memory resources. This additionally makes Android an “open” development framework in its true sense. The direct advantage that Android promises is extensibility, and the architecture can be extended to accomodate any future technologies as they continue to emerge.

Popular Android Apps

The top android application a few months ago should give a very plain message to developers – Namco’s PacMan (yes, the classic arcade game) was the top Android download.

Although android smartphones can be powerful web browsers and business tools, many users like to utilize them for gaming as much as anything else, so free games that collect customer data, promote your brand or give customers access to products for purchase are popular development solutions.

MySpace mobile is another highly popular android app, as is the Weather Channel. But what about non-proprietary kinds of apps, the kinds you can develop to promote your business?

Look at the Free Dictionary, another highly popular download, and consider what other similar services customers might like. Translation dictionaries and phrase translators are extremely useful and popular, for example. Provide G1 customers a quick service they can’t get somewhere else, or they can get better from you.