If you are like most businesses with an internet presence, you have already researched a few basic keywords that describe your site. Hopefully you’ve integrated those keywords into the copy on your website to optimize your site for high results in searches for those words.
But don’t let your SEO efforts stop there. Searchers on the internet are becoming more particular – they don’t want to comb through so many results. Many know that general keywords give them irrelevant returns. So searchers are using sentences, different phrases that have been used before, and more specific inquiries to try to get to the information they want.
This creates an opportunity for you as a businesses. Although these longer keywords – or more correctly, keyword phrases don’t get the large number of hits individually, combined together, they now drive half of internet traffic. More than half of the searchers on the internet use three or more words to get what they want.
So as a marketer on the internet, look at your primary keywords and then begin creating phrases that include those words, but are more specific and unique to your business. Between 20 and 25 percent of Google’s searches are unique – they’ve never been searched in exactly that way before. So you want to grab whatever part of that search you can and attempt to make it relevant to your site.
As you become more specific, you have fewer pages competing for those longer phrases, and that means your site has a better chance of being seen.
Use the shorter keywords you’ve already established as being relevant, and interlink those words with longer phrases. If your site sells tulip bulbs, for example, you likely have already chosen the keywords “tulip bulbs” to market with SEO.
Now, optimize those keywords by building on them. Pick up more traffic by integrating such phrases as “authentic Holland tulip bulbs,” “biggest blossoms tulip bulbs,” “black tulip bulbs,” “how to plant tulip bulbs,” and “how do I find good tulip bulbs.”
Besides displaying your products for sale, consider building short (200 – 300 word) content pages answering queries, then also feature products on those pages. Have easy links to the rest of your site, and make an attractive landing page. Link to your related pages.
As with all SEO, you’ll need to do continual revisions and updates to stay ahead of the search game, but using long tailed keywords to help capture those millions of unique searches that may drive more hits to your site.