Microsoft made some major strides in the search engine world when it introduced Bing in June of this year, but Google is still the number one search engine in the world.
As we all know, Google is committed to retaining that top billing, and they have responded to Bing and created some innovations of their own. Bottom line for both search engines is more relevant results for their users, and that means that SEO – search engine optimization — is even more important than ever.
While details will be coming forward for the next many months, many bloggers and some other sites have noticed a drop in their SERP rankings with Caffeine and Bing. This doesn’t need to happen, however.
In fact, smaller websites actually have a better chance of raising their rankings, if they use carefully targeted SEO.
Good content becomes even more important than it has been in the past. If your site can match more precisely what the user wants to find, then you have a better chance of a high ranking.
Be specific in your content pages, and they will have a better chance of rising to the top. Carefully choose your keywords; if anything, specific keywords have become more important.
Be sure to include long tail keywords that get specific about your offerings: red mardi gras beads for parties instead of mardi gras beads or party beads. Think about brands, too: Canon digital cameras instead of digital cameras.
The titles of your pages are important. Each page should have a unique title specifically matched to the content you’re featuring. And you don’t want to ignore the Meta descriptions, even though they still don’t figure into the SEO searches. But if your page lands high up on that SERP, then you want to have an engaging, accurate and catchy Meta description to encourage the click.
The bottom line – although it will take more months to really see how Caffeine and Bing are going to respond, SEO continues to be highly important to web design. Money spent on SEO is money well invested, with the new search engines as much as the old.