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Authoritative Articles Sell Your Site

While you want your website to pop with catchy introductions and pithy prose that attracts the eye, when it comes to grabbing the interest of search engine spiders, a few small paragraphs of text on a graphics-rich page is not going to cut it.

Some webmasters get a great site, make sure it’s got the right structure for search engines and uses the appropriate elements, then they get stuck.

In order to really catch the attention of the search engine crawlers, you also need to provide relevant and authoritative content to show not just those search engines, but also the site visitors, that you have significant and relevant things to contribute about your niche.

Write content-driven articles with actual value for your readers. Make the articles relevant with information that will help your readers.

What kind of content could you provide? How about the most important industry trends, the hottest products, where is current research going, a list of the best resources in your niche, a top ten ideas list, a how-to guide related to your niche, or a planning guide.

Using the keyword research you did to create your site, decide on the most valuable keywords to use, and wisely sprinkle them throughout the copy. A good rule of thumb for the basic SEO writing is to use the keyword in the first sentence, then in the second paragraph. Skip the third paragraph, use it in the fourth and in the final paragraph. An average article on the web is between 300 and 500 words, and an optimized article will use the keyword approximately once for every 100 words.

Sometimes good writing is beyond the average webmaster. If this is true for you, hire out your writing to a good copywriter. Just make sure they understand optimization and do it right for you.

Another mistake rookies make is ignoring the tags: header tags, title tags, link anchor text, and meta descriptions. Make these tags keyword rich as well.

While you want your website to pop with catchy introductions and pithy prose that attracts the eye, when it comes to grabbing the interest of search engine spiders, a few small paragraphs of text on a graphics-rich page is not going to cut it.

Some webmasters get a great site, make sure it’s got the right structure for search engines and uses the appropriate elements, then they get stuck.

In order to really catch the attention of the search engine crawlers, you also need to provide relevant and authoritative content to show not just those search engines, but also the site visitors, that you have significant and relevant things to contribute about your niche.

Write content-driven articles with actual value for your readers. Make the articles relevant with information that will help your readers.

What kind of content could you provide? How about the most important industry trends, the hottest products, where is current research going, a list of the best resources in your niche, a top ten ideas list, a how-to guide related to your niche, or a planning guide.

Using the keyword research you did to create your site, decide on the most valuable keywords to use, and wisely sprinkle them throughout the copy. A good rule of thumb for the basic SEO writing is to use the keyword in the first sentence, then in the second paragraph. Skip the third paragraph, use it in the fourth and in the final paragraph. An average article on the web is between 300 and 500 words, and an optimized article will use the keyword approximately once for every 100 words.

Sometimes good writing is beyond the average webmaster. If this is true for you, hire out your writing to a good copywriter. Just make sure they understand optimization and do it right for you.

Another mistake rookies make is ignoring the tags: header tags, title tags, link anchor text, and meta descriptions. Make these tags keyword rich as well.

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