How to Set Up a Site for SEO Domination
After you’ve researched and chosen the most powerful keywords and long-tailed phrases to draw primary and secondary traffic to your website, there are steps you can take to build an SEO friendly site that catches the attention of search engine spiders.
First, when choosing a domain name, make sure to use a keyword or a variation of one of your keywords in the name. If your first choice is taken (and it likely will be), add a related word before or after the keyword.
For example, if you’re aiming to be the top seller of mardi gras beads online, mardigrasbeads.com is likely taken. Choose bestmardigrabeads.com, or mardigrapartybeads.com or a similar name. Look at alternative Top Level Domain (TLD) suffix, such as .net.
If you already have a company main page, you may want to set up another page to link to your home page and gather more hits. You may choose a blog, an ecommerce page, an article site for expert advice, a landing page or a forum. Any of these can be configured for the best SEO effectiveness.
Some basic hints are to use text rather than pictures when possible. Use text as links, don’t provide an image for the viewer to click. Put labels under the photos that spiders will pick up.
You’ll want to include a sitemap of your page, both HTML and XML. The search engines use the XML graphical representation of your site to gather information about your site; especially important if you have a new site.
Don’t use lots of Flash if you want to be highly ranked on the searches. Google and other search engines still can’t find the links and text hidden in a graphic format like Flash. The worst offenders are those who construct their sites with Flash – not search engine friendly.
Don’t duplicate content. In other words, don’t have the same paragraphs of text or the same articles on two different pages of your site, and don’t post an article on your site and submit the same article to a directory. Pages that duplicate content are ranked lower and a seen as less valid and valuable. Keep your content unique.
The professionals here at Webdatamation can make SEO work for you by using the best SEO practices when building your site.
