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Hating on Apple? Take a number.

While there are a variety of reasons folks hate Apple, many of the most often repeated reasons boil down to two general problems: 1) Hypocrisy and 2) Draconian, closed methods.

Let’s take a little gander at these two general categories and see why Apple is so well described by these titles.

Apple’s hypocrisy takes a variety of forms, but one of the easiest to see is the advertising. Apple’s ad campaigns, ever since the first, “throw the computer at big brother,” ground breaking ad have been about the “little guy” versus the “big guy” and about the smart, cool apple user versus the dull, witless and completely uncool user of any other products.

There was the “Think Different” campaign and the “I’m a Mac/I’m a PC” campaign, along with the “Switch” campaign, all of which imply that Mac users are somehow inherently wiser, more innovative and just generally have better judgment than those who use PCs. This is ridiculous, smug and arrogant. Clearly, the type of computer you use has nothing to do with how intelligent or innovative you are.

Apple advertises trouble free, crash free computers even though they also have crashes, and they also have notoriously high fail rates on certain pieces of equipment. Somehow, those problems keep getting byes from technology gurus and the public.

Apple consistently exaggerates speeds and device performance ability, with seemingly no consequences, while at the same time they aggressively call out any one else who does the same kind of exaggerating.

And another of the Apple hypocrisies leads directly into my next point. Apple professes to be innovative, individual and unique while at the same time aggressively crushing innovation and individuality while operating on notoriously closed architecture.

That closed architecture is the root of the claims of draconian techniques. Apple keeps it’s developers at arm’s length, keeps a tight leash on developers both by denying applications to it’s app store and by giving developers only limited access, and carefully managing its image in the outside world.

They act as a bully – see stories about them suing college kids for leaking info to the press and having the apartment of Gizmodo’s Jason Chenn searched by police and having his equipment seized after he bought an iphone prototype which was inadvertently left in a bar.

All these techniques leave a bitter taste in the mouth of many, especially those who would like to see the promise of Apple’s professed aura be reflected in the reality.


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