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So you work at a health insurance company or in a related business, and you have decided to take the plunge into social media, despite the significant obstacles. So how do you create a program that is engaging, yet complies with regulations? Jason Falls of Social Media Explorer gives some relevant tips that are useful for any health insurance company beginning involvement in social media. 1. Develop a plan, then get commitment from the top ...

The health insurance industry has not been the first to jump onto the social media bandwagon. For a number of reasons, social media presents some problems for insurance companies, both in the marketing arena and the information arena. For example, there are a plethora of privacy regulations governing what can and can't be exposed about a specific patient. When you're on social media, you're about as public as you can be. In a related ...

Location based social networking is facilitated by applications like Buzzd, Loopt, BrightKite and Foursquare, which allow mobile smart phone users to "check in" at either map coordinates or location – such as a business, restaurant, or event center. Recently, Facebook and Twitter added location options. Twitter announced in April that they will allow users to attach metadata to tweets. This data could include location information. Facebook ...

Steve Jobs recently penned a missive "explaining" Apple's reasons for failing to integrate Adobe's Flash technology (a standard for games and entertainment online) into its iPhone, iPod and iPad devices. His argument? Flash "falls short" of what it could be and what is needed on a mobile device. What would Jobs have said if everyone jumped Apple's ship when their iPod batteries "fell short" of operating for more than a year? Rather than fix ...

We've already noted how Apple – once the edgy, cool company for the outsider who was just slightly smarter than the average – is now the industry behemoth with the lion's share of the market. But while Apple likes to promote itself as a freedom-loving, innovation above all company, that moniker applies only to the users of its products (and now, it only applies to small pockets of those users). Apple itself is a company that is closed, ...

At WebDatamation, we made the decision several years ago to partner with the Sitecore web content management (WCM) system to provide web services. We find that Sitecore offers flexibility, power, ease of use and constant innovation that serves our clients well. In the fast-changing and evolving world of web content, it can be difficult to know if a particular WCM product is keeping up with the changes and spearheading innovative ...

Although much of the media attention Barack Obama is receiving now is focused on his governance and Health Care, it's important for other politicians and businesses alike to keep in mind the paradigm shift of the Obama election. Obama transformed campaigning and politics through his use of the Internet as a campaign tool. He did not stop with a simple website, as many candidates have posted in the past, or a simple money raising campaign as ...