In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank and charge PPC ads usually creates a tidal wave of blog posts, comments and outbursts from the community that uses AdWords on a daily basis. I therefore thought I’d analyse this new development and share thoughts & case studies with our readers.
Google announced:
After having explained why negative keywords are so important to a campaign, and how to do negative keyword research, this post will review how to add and optimize your negative keywords to be as precise as possible with your targeting. There are more advanced things you can do with negatives, and some ways you can ...
Negative keywords can often be overlooked by search marketing managers eager to expand their keyword list and get as many searchers as possible to click their ads and follow through to their site. However, negative keywords can play one of the most important parts of your paid search marketing campaign by eliminating the traffic you ...
Coby Electronics probably hasn’t had this much press in the existence of the company. At the CeBIT expo in Germany at the first of March, the value – oriented consumer electronics company picked up its share of the buzz because of a brand new smartbook as reported by Engadget. The buzz isn’t about great styling, ...
