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Using Blogs for SEO: RSS and Internal Links

by Jeffrey Smith on Dec 14, 2008 (2) Comments

Many businesses wonder, what is the purpose of having a blog? Depending on your stance and marketing objective, blogs (short for web logs) are great open source tools (known as content management systems) that if wielded properly can be instrumental to SEO and organic search engine positioning.

Blogs implement topical pooling of link flow through using a platform of internal linking that makes it crystal clear to search engines what each sub folder is about.

Keep in mind that most sub folders are still viewed by search engines as entirely different sites, so through strategically cross-linking pages or posts from one sub folder to another, the synergy it creates can create spikes of link flow which translate into rankings.

Another great advantage blogs offer to static or legacy (CMS) content management systems that lack SEO prowess is, the ability to ping and promote its own content through RSS feeds and send search engine spiders deeper into a site.

The Power of SEO Friendly Titles

by Jeffrey Smith on Nov 17, 2008 (0) Comments

The value of a great title for SEO purposes is invaluable. The title is the first thing a search engine sees to determine (what is this page about) and how does it relate to the sites theme and the keywords contained within the page.

Be Specific

A diffused title does not provide clarity for the reader or a search engine spider, so as far as first impressions are concerned, this is crucial to set the stage for short-term and long-term rankings.

The title should be short, informative. focused and concise. Each time you add another key phrase or keyword you can either diffuse or reinforce the title. However, if you add too many words, search engines will only get confused about the true topic of the page.

Unique Search – Targeting Semantic Root Phrases and Keywords

by Jeffrey Smith on Nov 14, 2008 (0) Comments

There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO.

There are more keywords under the surface than their are keywords revealed. Leave it to most businesses to always want to go bigger, better and over the top in an attempt to conquer the most powerful or most searched keywords in a niche or take on the major players for vanity plate keywords.

Not to say that the competitive nature in most of us doesn’t get the best of us, who doesn’t want to rank higher in Google, Yahoo, MSN or Ask? The key is asking yourself about time to market, topical continuity, relevance and conversion and if you would rather keep your eggs in one basket or spread around the risk to offset the odds.

Every Word is a Keyword for SEO

by Jeffrey Smith on Nov 09, 2008 (1) Comments

You have to look beyond keyword research if you want to be one of those companies that always appears at the top of search results. This implies knowing how to create traditional appeal in non traditional ways.

However, what does that mean specifically? We know that doubling conversion does not necessarily mean you have to double your traffic.

It means that you just have to create more lucrative cross-sections or co-occurrence of keywords (or pages) that appeal to your target audience. This feat is easily accomplished with SEO and within the context of your pages using cross-sections of keywords that will draw an audience based on the content and market focus.

How To Create a Self Sufficient SEO Site

by Jeffrey Smith on Nov 01, 2008 (0) Comments

Managing an SEO campaign boils down to measuring and managing key performance indicators. Rather than focusing on one keyword for example, optimize an entire array of related keywords.

Rather than looking for links obsessively, focus on capping the link flow and internal linking within your own site to seal up any hemorrhages your website may have. By doing this, your pages become less dependent on external links (granted they have authority).

Create Authority:

Naturally the next question is what is authority, to put it simply, an authority website has a great foundation of useful content. By the merit of the content it attracts a steady base of readers or new visitors.

Create Popularity:

Website popularity toggles authority and trust, so without igniting the proper metrics, you can have solid internal links and great content, but without traffic to endorse your site or a few backlinks from the right places, the time it take to gain authority and trust will take longer.

SEO Tips for Developing Authority Websites

by Jeffrey Smith on Oct 12, 2008 (0) Comments

There are some things that really work in tandem withSEO there are other components that just scratch the surface when it comes to overall effectiveness.

We know that timing and layers all play their role, but knowing when to do something and how are the true qualifications of developing results that transcend just being a part that ultimately serve the whole. Building and leveraging website authority is on of such things which is why we encourage you to follow the links to these posts from the past for further elaboration on the topic.

Developing Internal Links and Authority With SEO

by Jeffrey Smith on Oct 05, 2008 (1) Comments

Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal.
SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can [...]SHARETHIS.addEntry({ title: “Developing Internal Links and Authority With SEO”, url: “http://www.seodesignsolutions.com/blog/seo/developing-internal-links-and-authority-with-seo/” });

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