At Ai Digital we’ve been relaunching our usability and conversion marketing services and I’ve been thinking a lot about how usability best practice and SEO go hand in hand. For me generally the 2 go together like peas and carrots, they’re both based on the guiding principle of making a better site.
photo credit: tashmahal
However [...]
Pay Per Click (PPC) advertising is marketed as the best possible way of measuring your return on investment , you cannot question this. Where else can you see exactly where people have come from how much they paid to get there and what they done (bought something , contacted you etc). They key to establishing [...]
After having explained why negative keywords are so important to a campaign, and how to do negative keyword research, this post will review how to add and optimize your negative keywords to be as precise as possible with your targeting. There are more advanced things you can do with negatives, and some ways you can [...]
Negative keywords can often be overlooked by search marketing managers eager to expand their keyword list and get as many searchers as possible to click their ads and follow through to their site. However, negative keywords can play one of the most important parts of your paid search marketing campaign by eliminating the traffic you [...]
I have to admit to being a bit of an SEO tool junkie. I must have tried hundreds including the treasure trove at Aaron Wall’s SEO tools. My bookmarks are groaning. Not to mention my Firefox browser SEO plugins.. Consequently I am awash with information which measures every conceivable metric. I have also added to [...]
Long term you need to do just two things (neither of which are particularly simple) in terms of link building. Continuously add link worthy content to your site, ensure the linkerati are aware of it (whether via social media or good old fashioned email.)
photo credit: Fujoshi
But sometimes when you are starting the link building [...]