While Bing by Microsoft seemed to some like a huge step forward in the search world, Google’s Instant is a whole new world of search. Rendering the “enter” key nearly useless, Instant anticipates your query and combines its Google Suggests recommendations that would appear as you typed in past queries with an instant live search [...]
Category Archive for ‘Search Engines’ 
Get More Results With Long Tailed Key Words
If you are like most businesses with an internet presence, you have already researched a few basic keywords that describe your site. Hopefully you’ve integrated those keywords into the copy on your website to optimize your site for high results in searches for those words. But don’t let your SEO efforts stop there. Searchers on [...]
Internet Explorer 8 RC1
After the release of IE 8 Beta 2 in August 2008, Microsoft has released the near final version of its web browser, the IE 8 Release Candidate 1 on January 26th 2009. Unlike IE 7’s monolithic browser architecture, IE 8 comes with architectural changes that are referred to as “loosely coupled IE” or “LCIE” by Microsoft and hence ensures better browsing stability and lesser propensity to potential exploits. The loosely coupled system puts the different tabs in different system processes unlike IE 7, where there were different processes for different windows but the tabs, toolbar extensions, ActiveX controls were managed by the same process and hence a crash or failure in any one of them lead to the crashing of the whole browser window. Google Chrome too uses this approach of running separate processes for different tabs and in addition it also gives plug-ins separate processes.
Cloud’s the word for SEO
SEO is all about optimizing ones website to the highest order of ranking in the search results. Consequently, if your website can manage to achieve that position, its impact on your business will be profound. However, the bad news is, there are very few people who actually realize its importance.
There are a number of strategies through which one can optimize their own website. Of these, the one that is worth mentioning is the “Cloud”. Many of you might have this question in your mind as to, “what is a cloud?” and “what does a cloud has to do in SEO?” Well, let me throw some light on this. Clouds can be of many types, such as, profile clouds, link clouds, content clouds and so on. However, the most commonly, or rather the only form of cloud used or discussed in the SEO works is the tag cloud. When you are looking in some website page, you must have come across a section headed “Tags”. Under this head you will see a bunch of words, placed one after another, some appearing small in size, whereas, some big and bold. The difference in the size is dependent on the number of times each word or tag has been associated with an item. This whole section is called ‘word cloud’ or sometimes called ‘tag cloud’. In general, the tag cloud helps a visitor to have an idea about the well-liked tags that are present in that particular site. The individual word or tag is actually linked to a page where you will get contents related to the tag you clicked.
This has been a very useful tool for search engine optimization and is gaining widespread acceptance by websites who want to optimize their keywords for search engines. Actually, the whole idea behind a tag cloud is to help you “visualize” content that is most relevant to a websites based on certain keywords or the keywords you searched for.
Attention Economy
The internet has transformed into a superfluous repository of information in the present era. Consequently, this information overload is causing a deficit or a scarcity of attention. Now if you are not quite familiar with the usage of the word “attention” in the context of this discussion, it simply refers to consumption of information.
Herbert Simon has quite elegantly pointed out that, “A wealth of information creates a poverty of attention.” Thus, a need arises out of obvious causes to mine and efficiently allocate this information to its intended audience.
Attention and Economy may be two diverse terms but in the modern times is naturally amalgamating, with one becoming highly interdependent on the other. Let us consider an example to show you exactly how attention affects economy.