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Category Archive for ‘Search Engines’ rss

The Complete Guide To Google’s Website Optimizer

by on Nov 24, 2008 (0) Comments

Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it’s also an activity that many search marketers either choose to avoid or don’t even consider at all.

And that’s a mistake. Good testing can not only help you get rid of stinker ads and landing pages, it can also help you optimize winning campaigns, improving their conversion rates and making them even more profitable. And testing needn’t be difficult or time-consuming, especially if you have the right tools. One of the best tools for helping you test and refine your search marketing campaigns is Google’s Website Optimizer. Even better, Website Optimizer is a free service.

SEO: TRICKS OF THE TRADE

by on Nov 17, 2008 (0) Comments

To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! SEO experts say that one needs to follow some tactics in order to succeed in a better page ranking in search engines. However, remarkably, you do not need to be sound enough, technically, in order to learn these tactics.

The traffic in search engines like Google, Yahoo or MSN is massive. You will have to go that extra mile in order to break through this traffic, and make your passage smooth. I will now discuss some of the points in brief that you should keep in mind when you plan to optimize your website for search engines.

Unique Search – Targeting Semantic Root Phrases and Keywords

by on Nov 14, 2008 (0) Comments

There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO.

There are more keywords under the surface than their are keywords revealed. Leave it to most businesses to always want to go bigger, better and over the top in an attempt to conquer the most powerful or most searched keywords in a niche or take on the major players for vanity plate keywords.

Not to say that the competitive nature in most of us doesn’t get the best of us, who doesn’t want to rank higher in Google, Yahoo, MSN or Ask? The key is asking yourself about time to market, topical continuity, relevance and conversion and if you would rather keep your eggs in one basket or spread around the risk to offset the odds.

Paying for Ads When Craigslist Is Free

by on Nov 11, 2008 (0) Comments

Craigslist offers listings for everything from apartments to lawyers to dates. It is free for users to search and in most cases, free for posters to put up their ads.

Patricia Nakache, a general partner at the venture capital firm, Trinity, is backing start-ups that figure people would be willing to pay for higher-quality, screened listings.

Because Craigslist does not much care about making money, it can be hard for a profit-driven business to compete. Just ask newspapers, which have seen their classified ads virtually disappear. But Ms. Nakache argues that “people are willing to pay for a better experience.”

Maximizing ROI On Your SEO Investment

by on Nov 10, 2008 (0) Comments

More and more businesses are realizing the importance their web site plays in their overall marketing strategy. They are also realizing the impact of organic search rankings on branding and sales for their business. And this is creating demand for SEO talent to help them improve their position in web search.

Normally, this is a good thing for the business (and, of course, the SEO). A talented and hard working SEO can bring good gains to a business. For example, if a web site is already producing $500,000 in sales before the SEO gets involved, and their efforts result in those sales increasing to $1,000,000, then there is plenty of room for paying the SEO something for their work.

Unfortunately, it does not always happen quite so simply. It can happen that the business results don’t follow the SEO work, even if the SEO is very competent, and diligently does a good job.

Every Word is a Keyword for SEO

by on Nov 09, 2008 (1) Comments

You have to look beyond keyword research if you want to be one of those companies that always appears at the top of search results. This implies knowing how to create traditional appeal in non traditional ways.

However, what does that mean specifically? We know that doubling conversion does not necessarily mean you have to double your traffic.

It means that you just have to create more lucrative cross-sections or co-occurrence of keywords (or pages) that appeal to your target audience. This feat is easily accomplished with SEO and within the context of your pages using cross-sections of keywords that will draw an audience based on the content and market focus.

SEO-sans Greetings – Taking advantage of Xmas through Search Engine Marketing

by on Nov 06, 2008 (0) Comments

While I’ve been involved in SEO for a while it still surprises me quite how unfamiliar many people are with the concept of Search Engine Marketing.

My Mum, for example, while she might not have been familiar with SEM she certainly is affected by its outcome. She, like many others will be doing a large proportion of her Christmas shopping online, the BBC reported last year how as much as £7bn will be spent online in the run up to the festive period, while the credit crunch is sure to have an effect the trend definitely is away from the uber busy town centres to shopping from the comfort of your sofa.

But how can search marketers take advantage of this?

Like most people, a lot of where those billions are spent will be decided by what appears on the search engines results pages and the search for the gift for the difficult friend or relative, provides a unique opportunity for websites small or large: