Web Data Source your link to better business solutions

Posted by Tom_C I recently read a couple of posts on e-consultancy about the state of play with major UK retail brands and how they perform online. First was 10 things Asda could do better online, which while I enjoyed didn't touch on any of the SEO failings of these companies. Kevin's Supermarkets ignoring SEO for major keywords post touched more on SEO which was nice but I wanted to go into a few more meaty things so here's my review of the ...

Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO. Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? If you answered 15-25 visitors, then your pages are optimized for lead generation and conversion. Granted not ...

In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank and charge PPC ads usually creates a tidal wave of blog posts, comments and outbursts from the community that uses AdWords on a daily basis. I therefore thought I’d analyse this new development and share thoughts & case studies with our readers. Google ...

When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives. Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to extend beyond one-dimensional thinking and truly develop long-term strategic and pivotal ...

I love big sites. They are like sprawling mansions in a state of renewal and dilapidation at the same time. New kitchen, old bath. Sub-zero inside, rotten wood outside. The longer a site has been around, and the bigger that site is, the more likely it is that site will have already attracted hundreds if not thousands of links. Many of these existing links will have come about without anyone actively pursuing them. For ...

With the launch of the popular web service AdWords from Google Inc, it seemed that Google had monopolized the online advertisement management scenario on the internet. However, arch rival Microsoft was not the one to be left behind. Microsoft has recently launched the adCenter service, with similar features to those of Google AdWords and have bounced right back into competition. The Microsoft adCenter service allows business organizations to ...

I spoke to Google’s Marissa Mayer at TechCrunch50 on Monday (a little after she we celebrated Google’s 10th birthday with cupcakes) and asked her about the search is “90-95%” solved story over the weekend. She said she’d be posting a clarification on the Google blog. That clarification just went up, here. In the original article, published in the LA Times, Marissa says search is “90 to 95%” solved: Search is an unsolved ...