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Search Engine Optimization (SEO) is great for attracting the right visitors to your website. However, without keeping new arrivals either entertained, informed or satisfied, it won’t really matter how visitors found you if they have the impulse to click the back button before your content overwhelms their curiosity. It is a simple fact that all traffic is not created equal and it is the synergy between the searcher and the searched that ...

Search engine optimization is more than just a series of techniques. It is a concept of continuity, which is why linking out (to other sites) matters equally if not more than who links to your website. For the sake of relevance and to create the right continuity, you’ll need to create the appropriate signals to search engines that convey (a) your site is an authority and (b) that is it a resource to expedite trust (which equates to pure ...

Search engine giant Google has begun testing video ads on its mobile version of YouTube in the U.S. and Japan. The move is an attempt by the Mountain View, Calif.-based search engine to monetize YouTube's video ad potential. Google bought YouTube for $1.65 billion in October 2006. The move is typical for Google, reflecting its penchant for experimentation, said Laura Martin, an analyst with Soleil Media Metrics. "They're being aggressive ...

At the moment doom and gloom seems to surround the economy, whether or not search marketing budgets are going to fall remains to be seen though. We’ve had a few clients get more pragmatic with their spend; but generally it doesn’t seem as bad as everyone feared. Though that could easily change. But with every negative situation there comes opportunities. And in the search sphere there are few you’d be mad not to take advantage of. Buy ...

Last year, Google caused a bit of a furor when it expanded the sharing capabilities of Google Reader, the company’s service for viewing blogs. The main complaint was that Google assumed that anyone you had exchanged messages with using Google Talk was your friend. If those people were Google Reader users, they would be able to see any item you marked as “shared.” The feature surprised even tech-savvy users of Reader, who said they had no ...

An alternative title for this would be "Tom's headsmacking linkbuilding tip #1" but I'm not sure this will be a whole series so I'm going to play it safe with a title which doesn't force me to come up with these ideas on a regular basis. I know, I'm lazy. Bite me! Talking of being lazy - I'm always looking for ways to jumpstart linkbuilding campaigns and cut corners and if my knowledge of the human race is accurate then the rest of you are too. ...

Google pulled in $5.37 billion in revenues last quarter, and $1.25 billion in net profits (nearly ten times what Yahoo made last quarter). Yet behind the consistently amazing financial performance, a few chinks are beginning to appear in Google’s armor. The biggest one may be the increasing gap between its organic revenue growth and its total revenue growth. Google does not break out its organic revenue numbers (the revenue from its core ...