Google pulled in $5.37 billion in revenues last quarter, and $1.25 billion in net profits (nearly ten times what Yahoo made last quarter). Yet behind the consistently amazing financial performance, a few chinks are beginning to appear in Google’s armor. The biggest one may be the increasing gap between its organic revenue growth [...]
Category Archive for ‘Search Engines’ 
Hey Google Can We Get a Clear Cloaking and First Click Free Explanation
One of the more common questions I get from people is how do I show my paid context to search engines, but not to non-paying/membership customers, and staying within search engine guidelines. The answer always comes dangerously close or steps over the cloaking line.
Despite what search engines will say, even on panels at SMX shows, [...]
Yahoo And Google Now Let You Opt Out Of Ads (Because It’s Better Than Letting You Opt In)
All of a sudden, Yahoo and Google want to make it easy for you to opt out of their ad targeting on both their sites and across the Web. Yahoo announced a new one-click opt-out policy today, and Google made it possible to opt out of both Google and Doubleclick ad targeting with one [...]
SEO for Dummies (well, and Web Developers)
Sometime Search Engine Optimization (SEO) seems to have morphed into a mystical creature. Most people, even those who design and develop websites for a living, know they need it, but don’t know exactly what it is. They have been feed so much rheteric and sales speaches that they seem to have given up on SEO [...]
Switching Gears With Paid Search: 6 Steps To Redefining Success For A Branding Campaign
Sweat glistened down his chiseled, tan face. Clad in his trademark gold jersey and black sunglasses, the icon finally put the finish line where it belongs… behind him. Yet despite the obvious missing hardware—his bike—and his dismal 488th place finish, the seven-time winner of the Tour de France considered the race a success. He had his reasons.
Believe it or not, search marketers have a lot to learn from Lance Armstrong. For once, the above race wasn’t about the win. Instead, the fierce competitor laced-up to run the Boston Marathon for another reason entirely: Awareness for Livestrong, his non-profit foundation for cancer survivors. In the process, not only did he shift gears—from acquisition to branding—he also took the time to redefine success. Similarly, search marketers looking to leverage paid search for branding purposes would be wise to do the same.