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So we’re in the middle of Web 2.0, the first real movement in web development since it’s interception.  New technologies, most notably AJAX and the enhanced knowledge and usage of CSS, has allowed for amazing, innovative websites that would have never been created in the not so distant past. But even Web 2.0, or at least what many consider the “look” of Web 2.0, is changing.  There’s not nearly as much focus on the :shiney: images ...

Posted by randfish Rare is the month that goes by when the spectre of the none-too-solid argument for hoarding link PageRank and link juice doesn't rear its ugly head. And since I've just spent the last 5 hours on Q+A duty (as our beloved Q+A manager, Jane, is on vacation), and in need of a short punchy post, I'll make this brief. Arguments against linking out to other sites: If the original PageRank formula holds true, and no other ...

Posted by randfish For this week's tip (see #1, #2 and #3 in the series) , I thought we'd quickly run through an issue that, early in my SEO career, frequently confused me (and seems to trip up lots of sites today, too). The concept is simple - given a page that's ranking well for keyword "A" some folks make the mistake of targeting close variations of "A" on separate pages without good justification. Here's a quick example: Sometimes, it ...

Posted by Duncan Morris Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. This should ensure that we are giving consistent information to our various clients. Most of these guidelines have been fairly straightforward with nothing in them to write home about. However, one of the hardest guidelines to write has been the one talking about xml sitemaps. So, rather than horde my ...

osted by great scott! Anybody who has ever put together a killer piece of linkbait has thought about it: how could I get this kind of attention to my landing pages?  It's an obvious dilemma. You get a ton of traffic, a ton of links, all of the ranking boost that follows, how could you not want that juice directed toward your conversion-centric pages?  Well, there are reasons why the two tend to be mutually exclusive, and that's what Rand ...

One month after launching its new recommendation system, Digg is already reporting positive results. Digg recommends stories based on other members with similar voting patterns and interests. Chief scientist Anton Kast writes on the Digg Blog: - Digging activity is up significantly: the total number of Diggs increased 40% after launch. - The Recommendation Engine is running strong: at any given point in time, the system is generating over ...

So, you have set up your website (or blog), have put together a wonderful product to sell, and have devised a careful strategy to drive tons of traffic to the site/blog. Now, you are waiting for the cash registers to ring. Is that the end of your efforts? Well, not likely! Like every good marketer, you will want to monitor the performance of your marketing efforts. For a marketer using the internet, it boils down to tracking the trends ...