While you want your website to pop with catchy introductions and pithy prose that attracts the eye, when it comes to grabbing the interest of search engine spiders, a few small paragraphs of text on a graphics-rich page is not going to cut it. Some webmasters get a great site, make sure it’s got the [...]
If you are like most businesses with an internet presence, you have already researched a few basic keywords that describe your site. Hopefully you’ve integrated those keywords into the copy on your website to optimize your site for high results in searches for those words. But don’t let your SEO efforts stop there. Searchers on [...]
The current economic crisis can be a frightening time for any business, but is particularly stressful for small businesses. There is a great deal of uncertainty and many questions – can we attract any new customers? Is anyone going to be able to afford my product? Will our business survive?
Just remember that every other business and individual is also feeling the pinch. They want to find the right items to fill their needs without wasting money or time on irrelevant or non-vital products or services.
I know, you would probably argue with me on Google Analytics being the best of them all, but what’s the harm in knowing about this new web analytics tool on the block? Piwik, as its website claims, is an open source alternative to Google Analytics.
Okay, you would still probably argue that Google analytics is the most popular amongst all and that Piwik is just no big deal. However, let me mention here that alternative open source web analytics solutions have their own advantages:
Selecting the right keywords is the first and foremost thing to be considered in the optimization process. If the selection of keywords is not done properly, it would not maximize the return on investment (ROI) on the website promotion.
There are a number of misconceptions in selecting the right and relevant keywords, which, if not checked, can ruin the entire optimization process. Among the various misconceptions, the most common one is that bigger keywords are better. However, this is not true always. Suppose you are a life coach and you are trying to optimize your personal life-coaching website. Therefore, in this case, you can use “life coach” as the appropriate keyword for the site, which is small yet carries a lot of meaning to it.
Keywords should be very specific and should flawlessly relate to the products or the services that are being offered. One can even use keywords in phrases, but the phrases should be in small meaningful sentence format. Moreover, keywords should be such that have high frequency demands and low competition. High keyword frequency can also be defined as those, which are entered in the search bar while searching in any search engine and can draw high traffic. On the other hand, low keyword competition indicates lower number of websites using the same keywords to draw visitors.